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Email Marketing For Teacherpreneurs

Hey teacherpreneur,

If you are a TPT seller, you’ve probably heard that you should have an email list, right? But I bet the thought of it is overwhelming. I remember that feeling.

You also probably have these questions (if so, you’re not alone!) –

  • Do I really need an email list?
  • How do I set up an email list?
  • Where do I get subscribers from?
  • How often should I email my list?
  • What emails should I send my subscribers?
  • How do I make money from my email list?

Well don’t worry, I’m going to be answering those questions for you. By the end of this post, you’ll have lots more knowledge about email marketing for teacherpreneurs. Let’s dive in!

email marketing for teacherpreneurs

Do I really need an email list?

The answer to this depends on where you’re at on your journey.

If you are a brand new TPT seller (in the first 6 months on TPT), I strongly advise you to focus on product creation. You need products before you can start marketing!

In fact, if you are still in your first year on TPT, I don’t think email marketing should be your first step. You need to build other platforms first (like an Instagram, Facebook, Pinterest, or blog). Otherwise, how will you get people on your list?

The other thing is burnout. When you are a new seller, you should not be doing ‘all the things’.

However, if you have been on TPT a bit longer, it’s a different story. If you have a bunch of great products and you have marketing platforms where you can grow your list, you should definitely start an email list!

Email marketing for teacherpreneurs is a must in the long-term.

Why are email lists so powerful?

On Instagram, Facebook, or Pinterest, you are competing with a fickle algorithm. But YOU own an email list. On social media, barely any of your followers see your posts. But a lot more people open their emails!

You don’t own social media. Your Instagram account could get hacked any day. Your email list is a far more secure asset.

Overall, email is a great way to serve your audience and build the ‘know, like, trust’ factor that leads to sales!

How do I set up an email list?

You can’t just send people emails from your gmail account. You need to sign up with an email service provider. It sounds scarier than it is, I promise!

stressed out teacher - how to set up an email list. email marketing for teacherpreneurs
Don’t worry, it doesn’t have to be stressful!

Here’s a list of some email providers –

  • Flodesk (this is what I use!)
  • Mailchimp
  • ConvertKit
  • Mailerlite
  • ActiveCampaign
  • Wix
  • Constant Contact
  • SendInBlue

I suggest that you research service providers and pick one that will suit you. I started off on Mailchimp because the first 2k subscribers are free. However, after that it gets pricey. Even before I reached 2k subscribers, I was limited in how many emails I could send. That’s why I switched to Flodesk. They offered a great deal of only $19.99 a month which is way cheaper than most.

Setting up an email list can seem daunting but it doesn’t have to be. The email service providers are often quite user friendly. They also offer lots of free videos, articles, and tutorials to help you.

Where do I get subscribers from?

This is probably the hardest part about email marketing for teacherpreneurs. Growing an email list can be a challenge at first. That’s why I suggest that you have an Instagram, Facebook, Pinterest, or a blog first. That way, you have somewhere to ask for subscribers.

The simple set up for getting subscribers is this –

You market a high-quality freebie. This is called a lead magnet. People give their email address to you and you send them the freebie. Then, they are on your list!

High quality is important because an email address is a precious piece of personal information. Personally, I’m not going to hand it over for a bad freebie.

So, you need to create a lead magnet (you will create a few over time). You need to market this lead magnet a LOT! Make pins, Facebook posts, and blog posts about it. Talk about it on Instagram a lot!

Your email service provider will often let you set up a landing page where you can collect addresses. You can share this link everywhere. Blogs and websites are great. You can push your lead magnet within your blog posts, but you can also create pop-ups too.

How often should I email my list?

This depends on your schedule. I think that once a week is a great amount. You can certainly email more than that, but you don’t want to annoy your subscribers.

Every other week is also fine. But I don’t recommend less than that. If you only email once a month (or even less), your subscribers will forget who you are.

So, that’s my recommendation for frequency. But consistency is the other thing to consider. You don’t want to email every week for a month and then ghost your list for two months.

Set a goal that is realistic and achievable and stick to it. Inconsistency doesn’t bring sales!

stressed teacher. how often should i email my list. What emails do I send to my subscribers? email marketing for teacherpreneurs
Knowing how often (and what) to email can be stressful. Don’t worry, I got you!

What emails do I send to my subscribers?

The options are endless! But the trick is to serve your audience and provide value. Constant salesy emails are the worst. That’s the fastest way to have a low open rate or lose subscribers. Strike a balance though. The other extreme is sending freebies every week and never marketing your products.

So, stick with the 80/20 rule (80% value, 20% salesy).

Here’s some ideas –

  • Freebies
  • Blog posts
  • Videos
  • Tips, tricks, and hacks
  • Strategies, tools, and ideas
  • Updates about you or your business
  • Personal stories and anecdotes
  • New products
  • Best sellers and bundles

Welcome sequences are usually what people send after the first freebie. This allows your audience to get to know you. You can also create funnels and sequences that lead up to a paid product.

The best advice I can give for your emails is this –

Tell a story.

Yep, create a hook in your subject line. Something enticing.

Then, start off your email with something personal. Like a story or anecdote. Segue from that into your content. This increases engagement AND builds the ‘know, like, trust’ factor.

Psst! You can sign up for flodesk here. It’s an amazing email provider. It’s very user-friendly and the email templates are stunning!

How do I make money from my email list?

Making money from your email list is the goal. But how do you make it happen?

how to make money from your email list. email marketing for teacherpreneurs
Email lists can be profitable, I promise!

This isn’t something that happens overnight. Unfortunately, you won’t make money in the first email you send!

However, email lists can be profitable. But they do require the following things –

  • A decent sized list

You can make money from a small list of a few hundred people. BUT you probably won’t make money if you only have 20 people on your list. So, focus on growing it.

  • Consistency

If you ghost your list, they are not going to be inclined to purchase from you. If you are consistent, you’ll reap the rewards.

  • Value

If you are too salesy, people will lose interest. Serve your audience with free value, so that when you do try to sell, they’re open to it.

  • Relationships

If you are consistently providing value, this builds the ‘know, like, trust’ factor. The other thing that builds relationships is when your subscribers get to know you. Share personal stories and anecdotes so that you are a real person to them (and not just a business)!

Email marketing for teacherpreneurs

I hope you’ve found some helpful information in this post about email marketing for teacherpreneurs. Here’s the link to sign up to flodesk. This is an affiliate link, where I will receive a small commission (at no cost to you). If you sign up with this link, you’ll get the bargain price.

If you’d like to learn more about email lists, I have an email marketing course for TPT sellers. Click here to check it out!

email marketing email lists course tpt seller teacher author teacherpreneur teachers pay teachers

P.S. Did you know that I have a podcast? Click here to learn more about The Terrific Teacherpreneur. There are some episodes about email marketing!

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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Comment SPACE and I’ll send you a link to these Comment SPACE and I’ll send you a link to these sentence writing worksheets! 👽🪐

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Do NOT just dive into your first writing unit! ❌ Do NOT just dive into your first writing unit! ❌

Even with second and third grade, you need to review foundational skills first! 

You’ll be surprised how many students aren’t using capital letters or punctuation. Their sentences won’t make any sense! They may still be struggling with handwriting or phonics 😬

Jumping straight into your writing unit will be a disaster for everyone! You’ll be frustrated with what your students produce and your students will hate writing lessons 🥲

Instead, put off your writing genres for a sec. Spend a few weeks focusing on teaching sentence writing ✍🏻

If you teach second grade, I do have a sentence writing unit I think will really help! 

Comment SENTENCE below and I’ll send you a link 🙂

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If you’re a 2nd grade teacher, this is for you! If you’re a 2nd grade teacher, this is for you! 

My new personal narratives writing unit is here! 🎉 

If you like the look of this cute craft, comment UNIT below and I’ll send you a link so you can check out the unit 💗

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Whatever you do, don’t just jump into your narra Whatever you do, don’t just jump into your narrative unit or whatever genre you’re supposed to teach first.

Start with drawing and labeling for a while. Focus on teaching phonics and then take the time to explicitly teach sentence writing.

This will take a few months and that’s okay!

It is not developmentally appropriate to tell your kindergarteners to write a narrative straight away. ❌

Take it slow and teaching writing will be far more bearable! 🙌🏻

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Comment DOLLAR and I’ll send you these cute acti Comment DOLLAR and I’ll send you these cute activities for only $1!

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Comment FALL and I’ll send you a link to these a Comment FALL and I’ll send you a link to these adorable crafts which are perfect for September, October, and November bulletin boards! 🍁 

They are no prep and also good for writing centers! 

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Guess what? TPT is having a sale right now! Commen Guess what? TPT is having a sale right now! Comment SENTENCE and I’ll send you a link to my sentence writing unit which is 25% off for a limited time ✏️ 

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Comment DOLLAR and I’ll send you these lined wri Comment DOLLAR and I’ll send you these lined writing templates that are only $1! 

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Comment FALL and I’ll send you a link these cute Comment FALL and I’ll send you a link these cute writing crafts 🍁🍎

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Have you ever thought about becoming a virtual ass Have you ever thought about becoming a virtual assistant?

You can do this alongside your TPT store (to supplement your income) or instead of running a store (if it lights you up)! 🎊

My friend Chloe Tascoff is like the VA version of me 😂 she loves helping teachers become VAs! She's been on my podcast twice (if you want to see what she has to say).

Anyways, I'm SO excited to see that she's lauching a program to help teachers become VAs. 🙌

If you're a seller, you know how hard it can be to find good help sometimes! Chloe is gonna make sure she creates QUALITY VAs in the TPT space and I'm all for it.

FYI - She's a massively successful VA herself (6 figures a year), so she knows her stuff.

Anyways, be sure to check out Virtual Assistant School For Educators (VASE) that's open for the next two weeks! It's a beta launch (so at its most affordable).

I really think Chloe knows what she's talking about so I'm gonna share my affiliate link in my stories. I very rarely do affiliate stuff but honestly I wanna support Chloe AND as a seller I want quality VAs in our space!

Comment below with any questions and @teachervamentor Chloe Tascoff and I can answer them :)

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A sense of paralyzing dread hits me when I see the A sense of paralyzing dread hits me when I see the email! 😂

Let me know in the comments how it makes you feel 😂

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Little Lily May is precious but oh so time consumi Little Lily May is precious but oh so time consuming 👶🏼😂

With such limited time to juggle everything, I have made the tough decision to take a hiatus from the podcast for a while 💔

This also means I’ll be a bit quieter when it comes to emails and Instagram posts.

Listen in to the farewell episode if you want to hear more about my decision.

The good news is that I’m still going to be around on Instagram stories and in my Facebook group. 

I hope you understand! 

Let me know in the comments if you can relate. If you are busy these days, have there been things that you’ve had to press pause on?

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Are you too nervous to record reels, TikToks, FB l Are you too nervous to record reels, TikToks, FB lives, or course videos?

Instagram stories are a great way to get confident on camera on a much smaller scale! 📸 

Listen in to this week’s episode of The Terrific Teacherpreneur podcast to hear all of my tips! 

Tell me in the comments with an emoji, how confident are you on camera? 
Are we talking 👍🏻🙌🏻🎉 or 😬😭🥺?

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I earned $2.70 my first month on TPT! 😂🤦🏼 I earned $2.70 my first month on TPT! 😂🤦🏼‍♀️

I shared these kind of fun facts during last week’s podcast episode! 

As I was recording, I contemplated whether I should do an episode for years three and four and five and six etc someday, what do you think?!

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I’m SO embarrassed to admit this but… I used I’m SO embarrassed to admit this but…

I used to be anti flatpack. As in I ‘didn’t think you should pay to flatten and secure resources when you can do it for free’ (ten million times slower 😂).

I remember arguing with someone in a Facebook group about it 🤦🏼‍♀️😬

I had some real mindset issues back then around investing in my business. I wasn’t buying good quality clip art and I didn’t understand why people took courses or got coaching.

I didn’t treat TPT like a business and my sales reflected that 😭 thank goodness I came out the other side!

When I think of hugely successful TPT sellers, they always have a business mindset. 

Anyways, we are constantly growing and evolving as business owners.

I’m willing to admit that I was wrong and I don’t mind laughing about it either! 😂

Is there anything that you realize you were wrong about when you first started? 

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How often to pin always seems to change but SEO ha How often to pin always seems to change but SEO has always been important! 

My advice is to focus on the fundamentals of Pinterest. 
Focus on the things that are important and will always be relevant! Stop worrying about strategy and focus on great content and SEO 🙌🏻

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