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Email Marketing For Teacherpreneurs

Hey teacherpreneur,

If you are a TPT seller, you’ve probably heard that you should have an email list, right? But I bet the thought of it is overwhelming. I remember that feeling.

You also probably have these questions (if so, you’re not alone!) –

  • Do I really need an email list?
  • How do I set up an email list?
  • Where do I get subscribers from?
  • How often should I email my list?
  • What emails should I send my subscribers?
  • How do I make money from my email list?

Well don’t worry, I’m going to be answering those questions for you. By the end of this post, you’ll have lots more knowledge about email marketing for teacherpreneurs. Let’s dive in!

email marketing for teacherpreneurs

Do I really need an email list?

The answer to this depends on where you’re at on your journey.

If you are a brand new TPT seller (in the first 6 months on TPT), I strongly advise you to focus on product creation. You need products before you can start marketing!

In fact, if you are still in your first year on TPT, I don’t think email marketing should be your first step. You need to build other platforms first (like an Instagram, Facebook, Pinterest, or blog). Otherwise, how will you get people on your list?

The other thing is burnout. When you are a new seller, you should not be doing ‘all the things’.

However, if you have been on TPT a bit longer, it’s a different story. If you have a bunch of great products and you have marketing platforms where you can grow your list, you should definitely start an email list!

Email marketing for teacherpreneurs is a must in the long-term.

Why are email lists so powerful?

On Instagram, Facebook, or Pinterest, you are competing with a fickle algorithm. But YOU own an email list. On social media, barely any of your followers see your posts. But a lot more people open their emails!

You don’t own social media. Your Instagram account could get hacked any day. Your email list is a far more secure asset.

Overall, email is a great way to serve your audience and build the ‘know, like, trust’ factor that leads to sales!

How do I set up an email list?

You can’t just send people emails from your gmail account. You need to sign up with an email service provider. It sounds scarier than it is, I promise!

stressed out teacher - how to set up an email list. email marketing for teacherpreneurs
Don’t worry, it doesn’t have to be stressful!

Here’s a list of some email providers –

  • Flodesk (this is what I use!)
  • Mailchimp
  • ConvertKit
  • Mailerlite
  • ActiveCampaign
  • Wix
  • Constant Contact
  • SendInBlue

I suggest that you research service providers and pick one that will suit you. I started off on Mailchimp because the first 2k subscribers are free. However, after that it gets pricey. Even before I reached 2k subscribers, I was limited in how many emails I could send. That’s why I switched to Flodesk. They offered a great deal of only $19.99 a month which is way cheaper than most.

Setting up an email list can seem daunting but it doesn’t have to be. The email service providers are often quite user friendly. They also offer lots of free videos, articles, and tutorials to help you.

Where do I get subscribers from?

This is probably the hardest part about email marketing for teacherpreneurs. Growing an email list can be a challenge at first. That’s why I suggest that you have an Instagram, Facebook, Pinterest, or a blog first. That way, you have somewhere to ask for subscribers.

The simple set up for getting subscribers is this –

You market a high-quality freebie. This is called a lead magnet. People give their email address to you and you send them the freebie. Then, they are on your list!

High quality is important because an email address is a precious piece of personal information. Personally, I’m not going to hand it over for a bad freebie.

So, you need to create a lead magnet (you will create a few over time). You need to market this lead magnet a LOT! Make pins, Facebook posts, and blog posts about it. Talk about it on Instagram a lot!

Your email service provider will often let you set up a landing page where you can collect addresses. You can share this link everywhere. Blogs and websites are great. You can push your lead magnet within your blog posts, but you can also create pop-ups too.

How often should I email my list?

This depends on your schedule. I think that once a week is a great amount. You can certainly email more than that, but you don’t want to annoy your subscribers.

Every other week is also fine. But I don’t recommend less than that. If you only email once a month (or even less), your subscribers will forget who you are.

So, that’s my recommendation for frequency. But consistency is the other thing to consider. You don’t want to email every week for a month and then ghost your list for two months.

Set a goal that is realistic and achievable and stick to it. Inconsistency doesn’t bring sales!

stressed teacher. how often should i email my list. What emails do I send to my subscribers? email marketing for teacherpreneurs
Knowing how often (and what) to email can be stressful. Don’t worry, I got you!

What emails do I send to my subscribers?

The options are endless! But the trick is to serve your audience and provide value. Constant salesy emails are the worst. That’s the fastest way to have a low open rate or lose subscribers. Strike a balance though. The other extreme is sending freebies every week and never marketing your products.

So, stick with the 80/20 rule (80% value, 20% salesy).

Here’s some ideas –

  • Freebies
  • Blog posts
  • Videos
  • Tips, tricks, and hacks
  • Strategies, tools, and ideas
  • Updates about you or your business
  • Personal stories and anecdotes
  • New products
  • Best sellers and bundles

Welcome sequences are usually what people send after the first freebie. This allows your audience to get to know you. You can also create funnels and sequences that lead up to a paid product.

The best advice I can give for your emails is this –

Tell a story.

Yep, create a hook in your subject line. Something enticing.

Then, start off your email with something personal. Like a story or anecdote. Segue from that into your content. This increases engagement AND builds the ‘know, like, trust’ factor.

Psst! You can sign up for flodesk here. It’s an amazing email provider. It’s very user-friendly and the email templates are stunning!

How do I make money from my email list?

Making money from your email list is the goal. But how do you make it happen?

how to make money from your email list. email marketing for teacherpreneurs
Email lists can be profitable, I promise!

This isn’t something that happens overnight. Unfortunately, you won’t make money in the first email you send!

However, email lists can be profitable. But they do require the following things –

  • A decent sized list

You can make money from a small list of a few hundred people. BUT you probably won’t make money if you only have 20 people on your list. So, focus on growing it.

  • Consistency

If you ghost your list, they are not going to be inclined to purchase from you. If you are consistent, you’ll reap the rewards.

  • Value

If you are too salesy, people will lose interest. Serve your audience with free value, so that when you do try to sell, they’re open to it.

  • Relationships

If you are consistently providing value, this builds the ‘know, like, trust’ factor. The other thing that builds relationships is when your subscribers get to know you. Share personal stories and anecdotes so that you are a real person to them (and not just a business)!

Email marketing for teacherpreneurs

I hope you’ve found some helpful information in this post about email marketing for teacherpreneurs. Here’s the link to sign up to flodesk. This is an affiliate link, where I will receive a small commission (at no cost to you). If you sign up with this link, you’ll get the bargain price.

If you’d like to learn more about email lists, I have an email marketing course for TPT sellers. Click here to check it out!

email marketing email lists course tpt seller teacher author teacherpreneur teachers pay teachers

P.S. Did you know that I have a podcast? Click here to learn more about The Terrific Teacherpreneur. There are some episodes about email marketing!

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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If you’re looking for a cute writing craft, thes If you’re looking for a cute writing craft, these snow globe narrative writing prompts are perfect for bulletin boards and writing centers! ❄️ 

Comment below or message me if you’d like the link! I’ll also add a link to my bio and stories 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #bulletinboardideas #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #bulletinboards #literacylearning #elateacher #elateachers #iteachela #iteachelementary #bulletinboard #winterbulletinboard
Bump is coming along 😬 I know this isn’t te Bump is coming along 😬 

I know this isn’t teaching or tpt related in anyway, but so many of you have been through this.

Any tips for 3rd trimester? Things to pack in hospital bag? Must buy things for baby? I’ve heard I should do batch cooking. 

Should I just try to enjoy my sleep while I can? 😂

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram  #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #elementaryeducation #educatorsofinsta  #iteach2nd #edugram #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teacherblogger #teacherbloggers
Just an FYI! Revising involves making major change Just an FYI! Revising involves making major changes to the content and editing is more sentence level changes.

For example, you might ask your students to edit their writing by checking for spelling and punctuation errors.

But for revision, they might add or remove ideas to their writing.

I hope you enjoy these writing tips! Double tap if you do 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters  #literacycenter  #literacylearning #elateacher #elateachers #iteachela #iteachelementary #teachertips #teachertip #1stgradeteachers #2ndgradeteachers
You can grab these for free at the link in my bio! You can grab these for free at the link in my bio! Or you can comment below or message me if you like the link 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary #tptfreebie
I’ve been so quiet on this account lately! So ju I’ve been so quiet on this account lately! So just popping in to say hi 👋🏻 

Had my baby shower yesterday and it was great fun 👶🏻🎉

I’m having a girl in Feb and apparently unicorns is the theme for everything so I hope she likes it 😂

I’m 30 weeks this week and need to pack my hospital bag soon. Definitely give me any tips for things I’ll need! 

 #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #educatorsofinsta  #igteacher #teacherlifestyle  #iteach2nd #igteachers #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teachersofthegram #instateachers #instagramteacher #teachersofaustralia #teachersoninsta #teachersrock #teacherinstagram #teachergoals  #teacherinspo #teacherthoughts #teacherthings #teachersengaging #teachershare #teachersofigau #teachersonig
If so, it’s important to start doing some lesson If so, it’s important to start doing some lessons where you explicitly teach sentence structure! 

I remember teaching writing in my first year. I was teaching 3rd grade and it just never occurred to me that I need to explicitly teach students how to write a proper sentence.

But after seeing their first writing piece, I was shocked!

Do your students struggle with this too?

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary
Cute craft idea for December! (If you’re allowed Cute craft idea for December! (If you’re allowed to do Christmas themed activities in your school).

Just grab white, red, and skin colored paper that you have in beige/brown etc. and let the students create their own Santa!

With younger students, you could cut some strips of white paper out or red triangles to help them. 

For older students, they could do it on their own! 

All the cutting and gluing is great for fine motor and I think this would make a pretty cute bulletin board! 

You could also make this craft more educational by having students write math facts or words on the beard strips!

Save this post so you don’t forget to try it 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Are you looking for a cute bulletin board or door Are you looking for a cute bulletin board or door decor idea for December? This letter to Santa writing craft is super cute and  fun for students to complete! 

The best news? It’s 25% off at the moment! 

There’s a link in my bio 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Freebie Alert! I’m offering these cute sentenc Freebie Alert! 

I’m offering these cute sentence building worksheets for free, so grab them at the link in my bio 🙂

#freetpt #tptfreebie #tptfreebies #freelessonplans #freelesson #freelessons #freeteachingresources #freeteacherresources #freeactivitiesforkids #freeprintables #sentencebuilding #sentencescramble #sentencewriting #sentencestructure #writingteachers #writingteacher #iteachwriting #writinglessons #writinglesson #firstgradewriting #secondgradewriting #kindergartenwriting #literacylearning #kindergartenclassroom #kindergartenfun #kindergartenliteracy #kindergartenideas #firstgradeactivities #firstgradefun #firstgradetribe

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Just a reminder not to take on too many things! Just a reminder not to take on too many things! 

It’s tempting to do ‘all the things’ when it comes to TPT and marketing and it leads to burnout fast 🔥 

If you’re feeling overwhelmed, step back from a few things.

Let me know in the comments if you’re feeling this way at the moment and what you plan on stepping back from!

 #Teachingtips #teachingtip #teachingadvice #teacheradvice #adviceforteachers #teachertips #teachertip  #tipsforteachers  #teacherhack #teacherhacks #teachinghacks #teachinghack #newteacher #newteachertips #teachertricks #teachertrick #newteachers #teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Hot pink is my brand! Right? I bet you recognize m Hot pink is my brand! Right? I bet you recognize my posts as mine straight away when you see them on here.

Anyways, when it comes to making your brand stand out… 
Consistency is key!

It’s important to use the same fonts, colors, style of photos/mock-ups, layouts, or clip art.

That way, when your new resource is released to followers or you post something on social media, people instantly know it’s you!

It’s also important to ensure that your branding is eye catching, cohesive (and make sure your colors complement each other)!

This week on the podcast, Caileigh from @thedenniscrew joins me again and we chat about branding. Be sure to check it out 🙌🏻

Tell me below, what are your brand colors?

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram
Make 👏🏻 A 👏🏻 Great 👏🏻 Cover 👏 Make 👏🏻 A 👏🏻 Great 👏🏻 Cover 👏🏻

Your cover on TpT is so important when it comes to getting views and therefore securing sales.

I’m pretty passionate about the importance of a good cover and that’s why I’ve been sharing tips about them in my weekly emails and it was discussed a lot last week on the podcast with @thedenniscrew (thanks for joining me caileigh)!

👏🏻 Remember to have a big, bold, easy to read title.

👏🏻 Show the product through photography, mock-ups or screenshots.

Tell me in the comments, do you enjoy making covers or is it something you dread? 

P.S. You can sign up for my weekly emails through the link in my bio! You can grab my free Pinterest cheat sheet, prioritizing tasks doc, or email definitions guide. 

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teacherbsn #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe
Sometimes we chase new followers instead of nurtur Sometimes we chase new followers instead of nurturing the ones we already have. 

Sometimes we fixate on how many likes, comments, saves, and shares we have, instead of appreciating that a human somewhere took the time to do them.

Sometimes we make a half hearted attempt at sharing in stories or answering messages, because we’re obsessing over hashtags or impressions.

Sometimes we get so caught up in inauthentic engagement that we barely appreciate or notice when someone genuinely engages.

This is just a reminder that this is a social platform! It’s an amazing place for you to connect with other teachers, make friends, and build relationships! If you can sell some of your products along the way, that’s an awesome bonus. 

But don’t forget to relax and enjoy the amazing connections you can make on this platform.

Instagram is like a party! Sit back and chat with some new friends instead of throwing your business cards at people 🙌🏻

Relationships over reach. 🙌🏻 
Not only is this more fun, it will probably actually help you grow more. 

Connecting with your existing followers in a genuine way will help you grow more than chasing the next fake follower.

I heard the other day that not being authentic is one of the leading reasons people unfollow others.

So let’s work on this 💗

I know I need to hear this sometimes. Do you? 

#Teachingtips #teachingtip #teachingadvice  #tipsforteachers  #teacherhack  #teacherhacks #teachertip #teachertips #teachinghack #teachinghacks #teacherquote #teacherquotes #teachingquote #teachingquotes #teachertruth #teachertalk #teacheradvice  #teacherssupportteachers #teacherssupportingteachers  #teachersengaging  #igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig
One month of sleep deprivation, endless diaper cha One month of sleep deprivation, endless diaper changes, and trying to figure out breastfeeding. 😴🤯😭

But also one month of newborn snuggles and falling in love with little Lily. 💗

Thanks for your patience when it comes to my diminished presence on here and thanks to everyone who has messaged helpful parenting tips.

As each day goes by I feel less overwhelmed and more myself and I can slowly see myself getting back to TPT stuff eventually. But I am enjoying the break honestly.

Running a business can be so all consuming and it’s important to take a break sometimes. I’m also learning it’s important to prioritize family.

I love how TPT is passive and I can make money in my sleep (or at times when a normal person would be sleeping 😅) so I’m trying to soak up the precious time while Lily is small.

Sorry for the long caption! Just wanted to share my thoughts for today 🙂

(Psst! Took like a million photos before I got one that didn’t include crying or a bow that fell in her eyes 😂 I’m baffled at how these people get such glamorous baby pics here on the gram and act like it’s effortless 😂)

Also fun fact I look AWFUL these days and that’s why you won’t see my face much on stories 😂 who has time for hair brushing?
I love using storytelling to start my emails. I th I love using storytelling to start my emails. I think it’s a great way to connect with my audience and let them get to know me 🙌🏻

Did you catch this week’s podcast episode? I chat to Melissa @notanotherva about email marketing and we discuss welcome sequences, email content, and making your list profitable.

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers #iteachpe #middleschoolteachers #iteachhighschool #primaryschoolteachers #iteachprep #prekteachers #schoolslp #schoolcounselorsofinstagram #iteachk12 #iteach345 #iteach789 #teacherfollow
Just a reminder that TPT has emphasized the import Just a reminder that TPT has emphasized the importance of PDF previews so many times!

Two thirds of buyers won’t purchase a product if there’s no preview. That’s a lot of missed sales if 2/3 people who visit your listings leave because you don’t have a preview. 😱

It’s so hard to get products seen. Whether that’s because of ranking, an oversaturated market, or how tricky marketing is. When you finally get a buyer on your listing, you want them to buy! 

So a great question to ask yourself is - do all of your resources have previews? If not, make this a long term project at the top of your to-do list this quarter or this year.

Tell me in the comments, do you need to get to work and make some previews? 😅

 #Teachingtips #teachingtip #teachingadvice #teacheradvice #adviceforteachers #teachertips #teachertip  #tipsforteachers  #teacherhack #teacherhacks #teachinghacks #teachinghack #newteacher #newteachertips #teachertricks #teachertrick #newteachers  #teachertruth #teachertalk #teacheradvice #teacherssupportteachers #teacherssupportingteachers #teachersshare #teachersupport #teachersengaging #teachersknow #teacherproblems  #igteachers #igteacher #instateacher #instateachers
The scary truth is this…it’s probably the only The scary truth is this…it’s probably the only secure thing in your business that you own! 

With the exception of having a blog/website, so much of our marketing is done on rented land (for example, social media).

We don’t own these platforms and so they come with a bit of risk. Your account could be deleted, an algorithm could change etc

With the tpt algorithm debacle, my email list has become an even more precious asset in my business. 

This week’s podcast episode is all about this topic so be sure to check it out!

Let me know in the comments if you have any questions about email marketing 🙂

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors  #igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram
My sales drastically increased when I stopped maki My sales drastically increased when I stopped making small $1 resources and started making bigger and more valuable resources.

I truly think that some resources sell better than others because they are really what a teacher needs or they provide a lot of value!

Did you catch last week’s podcast episode where I discussed this? Let me know in the comments what you thought 💗

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #lifeafterteaching #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe

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