Do you want to increase your TPT sales? Of course, you do!
Well, here’s the truth. TPT resources don’t just sell themselves. They need careful marketing.
Even if you have the most amazing resource, it needs a little help. Why? Because sometimes our products just don’t rank well on TPT. So, we need to market on places like Instagram, Facebook, or Pinterest. Those are visual platforms.
And even if our product shows up on the first page of search, we need to make the buyer fall in love with our product. This is where the magic of product photography happens and why I want to share some product photography tips for teacherpreneurs.
Why is it so important?
They say a picture is worth a thousand words and when it comes to marketing, there is nothing truer. Studies show that people remember 80% of what they see and 20% of what they read. People emotionally react to visual cues, so product photography can mean the difference between a buyer choosing your product over another seller’s.
Here’s the thing, humans aren’t that imaginative. Teachers are no exception. They don’t want to imagine what your resource will look like; they want to see it!
Although screenshots are an easy way to showcase your work, they are limited in their potential. They don’t show a teacher what the activity will look like in their classroom. Product photography will help the buyer visualize the activity with their students.
In summary, TPT is a competitive market. Don’t underestimate the power of photography.
Tips for photography
Okay, so now that you’re convinced product photography is amazing – let’s dive into the tips.
- Find good natural light by a window. Avoid taking pictures on rainy days or at night. Start off with some good lighting if you can. Ring lights or photo boxes might be a good purchase choice if you can’t get good natural light.
- Source a clear, crisp backdrop. Find a nice wooden table or use a piece of foam board or card. Black or white are great options.
- Be mindful of your angles. Take photos from lots of angles and see what looks best. Overhead is usually better than weird side angles.
- Center and align your products evenly and strategically. There’s nothing words than things being off center. Crop the photo evenly so that things are centered too.
- Create an ‘in-action’ feel with hands or partly finished activities.
- Add props (like crayons or other stationery) or colored paper in the background. This adds a pop of color.
- Always add a filter and edit thoroughly. Increase the brightness and exposure. Light always performs better than dark.
Let’s take a look at how my product photography has improved over the years.
Thank you for reading this post about product photography tips for teacherpreneurs. I hope you’ve found some helpful tips and inspiration!
P.S. Looking for more product photography tips? Check out my instagram here and see my story highlight called ‘photo tips’.
You might also enjoy listening to my podcast here.