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How To Write The Perfect Product Description

So, you’ve just finished making a resource. You’re about to upload it to Teachers Pay Teachers. You see the big box for writing a description and you feel overwhelmed. You’ve heard that it’s important to get it right but…

How exactly do you write the perfect product description?

Don’t worry, I’m going to walk you through it step by step!

HOW TO WRITE THE PERFECT PRODUCT DESCRIPTION

Why is the description important?

There are two reasons why you need a good description. The first reason is that the TPT algorithm uses the keywords in your description to rank your product in search. You want to show up high in search, right? Of course!

Next up, the description is the place where you persuade the buyer to purchase.

They’ve seen your cover, thumbnails, and preview. They like the look of your product, but they want to be sure that it will suit their needs. So, you’ve got to use the description to make your product sound amazing!

Let’s breakdown how to write one.

The Snippet

First, you need to write a keyword rich snippet. What’s a snippet, you ask? It’s the first three sentences of the description. A buyer can see some of it when they are searching through products.

The snippet is where the algorithm is looking to find your keywords. It uses those words to rank your product. If a teacher searches ‘First Grade Place Value Worksheets’, it would be handy if those words were in your Place Value product’s snippet!

Here is my tip for snippets – always include grade levels, subjects, topics, product types, and features.

For example, ‘These First Grade Math worksheets are perfect for teaching Addition. These no prep activities would be great for Math lessons or Math centers. Your 1st Grade students will love adding the sums and coloring the pictures!’

Guess whose showing up in search? Me! I’ll be showing up for teachers who search terms like ‘First Grade Math’, ‘Addition Worksheets’ or ‘Math centers’. Notice how I also said ‘First Grade’ and ‘1st Grade’? Synonyms are where it’s at!

Features

Once you’ve got your snippet done, you can relax a little. You can focus on listing the awesome features of your product. My tip is to break up your writing into manageable chunks (sentences or small paragraphs) and use bullet points.

Tell the buyer how many pages there are, list the activities included, and explain exactly what your product includes.

HOW TO WRITE THE PERFECT PRODUCT DESCRIPTION

Sell, sell, sell

Finally, sing the praises of your product. Tell the buyer how/when they can use your resource and how it will save them time. Make your product sound like a life saver. Simply tell them why they should buy it.

Pro tip – Imagine the buyer was blindfolded and couldn’t see the cover, thumbnails, and preview. Imagine you were talking to them in person. Make it sound irresistible. What would you say?

Also, describe your product as if they can’t see it, because they can’t! You know your product inside and out, but buyers don’t.

Do something for YOU!

Finally, wrap up your description with a few things for you.

  • Ask them to follow you on TPT and include a link.
  • Remind them that they’ll get credits if they leave feedback.
  • Ask to connect and link to your social media accounts.
  • Upsell (and link to) any similar products they may like.

That’s it! That’s the secret for how to write the perfect product description. If you want to learn more tips, sign up for my email newsletter here where I share free weekly tips for selling on TPT.

P.S – If you’re looking to really transform your TPT store, check out my seller courses here!

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Reader Interactions

Comments

  1. Jen Dodrill says

    December 17, 2020 at 1:33 am

    Wow, I’ve been selling on TpT for a couple years, but this is hands-down the best (and simplest) way to explain writing descriptions! Awesome! I’m going to use this and go back through mine to make sure I’m hitting all the high points. Thank you!

    Reply
    • Alex says

      December 17, 2020 at 8:00 am

      Thank you so much! It is so kind of you to write a comment and say so 🙂

      Reply
  2. Asia says

    December 18, 2020 at 10:41 am

    This is great! Thank you!!

    Reply
    • Alex says

      December 20, 2020 at 10:00 pm

      You’re welcome! 🙂

      Reply
  3. Enrica says

    December 18, 2020 at 1:26 pm

    Thank you! Easy, practical, simple to understand.

    Reply
    • Alex says

      December 20, 2020 at 10:00 pm

      Thanks Enrica!

      Reply
  4. Kandi says

    October 6, 2021 at 2:37 am

    I’m certain that I just ROCKED my description because of your simple guideline to use. Thank you!

    Reply
    • Alex says

      October 7, 2021 at 2:11 am

      Thanks Kandi!

      Reply

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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If you’re looking for a cute writing craft, thes If you’re looking for a cute writing craft, these snow globe narrative writing prompts are perfect for bulletin boards and writing centers! ❄️ 

Comment below or message me if you’d like the link! I’ll also add a link to my bio and stories 🙂

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Bump is coming along 😬 I know this isn’t te Bump is coming along 😬 

I know this isn’t teaching or tpt related in anyway, but so many of you have been through this.

Any tips for 3rd trimester? Things to pack in hospital bag? Must buy things for baby? I’ve heard I should do batch cooking. 

Should I just try to enjoy my sleep while I can? 😂

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Just an FYI! Revising involves making major change Just an FYI! Revising involves making major changes to the content and editing is more sentence level changes.

For example, you might ask your students to edit their writing by checking for spelling and punctuation errors.

But for revision, they might add or remove ideas to their writing.

I hope you enjoy these writing tips! Double tap if you do 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters  #literacycenter  #literacylearning #elateacher #elateachers #iteachela #iteachelementary #teachertips #teachertip #1stgradeteachers #2ndgradeteachers
You can grab these for free at the link in my bio! You can grab these for free at the link in my bio! Or you can comment below or message me if you like the link 🙂

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I’ve been so quiet on this account lately! So ju I’ve been so quiet on this account lately! So just popping in to say hi 👋🏻 

Had my baby shower yesterday and it was great fun 👶🏻🎉

I’m having a girl in Feb and apparently unicorns is the theme for everything so I hope she likes it 😂

I’m 30 weeks this week and need to pack my hospital bag soon. Definitely give me any tips for things I’ll need! 

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If so, it’s important to start doing some lesson If so, it’s important to start doing some lessons where you explicitly teach sentence structure! 

I remember teaching writing in my first year. I was teaching 3rd grade and it just never occurred to me that I need to explicitly teach students how to write a proper sentence.

But after seeing their first writing piece, I was shocked!

Do your students struggle with this too?

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Cute craft idea for December! (If you’re allowed Cute craft idea for December! (If you’re allowed to do Christmas themed activities in your school).

Just grab white, red, and skin colored paper that you have in beige/brown etc. and let the students create their own Santa!

With younger students, you could cut some strips of white paper out or red triangles to help them. 

For older students, they could do it on their own! 

All the cutting and gluing is great for fine motor and I think this would make a pretty cute bulletin board! 

You could also make this craft more educational by having students write math facts or words on the beard strips!

Save this post so you don’t forget to try it 🙂

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Are you looking for a cute bulletin board or door Are you looking for a cute bulletin board or door decor idea for December? This letter to Santa writing craft is super cute and  fun for students to complete! 

The best news? It’s 25% off at the moment! 

There’s a link in my bio 🙂

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Freebie Alert! I’m offering these cute sentenc Freebie Alert! 

I’m offering these cute sentence building worksheets for free, so grab them at the link in my bio 🙂

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Sometimes it’s exhausting being at the mercy of Sometimes it’s exhausting being at the mercy of an algorithm everywhere you turn! Whether it’s TPT or social media. 😴 

The great thing about email is that it just lands in your subscriber’s inbox!

If you are interested in learning more about email marketing, be sure to check out my new course! There’s a link in my bio 🙂

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Do you want your bundles to convert to more sales? Do you want your bundles to convert to more sales? 

The key is to have really great covers, thumbnails, and descriptions. 🙌🏻

This week on the terrific teacherpreneur podcast, I chat all about making less busy covers and thumbnails. I also talk about the importance of more detailed descriptions. 

We should be making so much more effort on bundles because they are big ticket items! 💰

Let me know in the comments below, have you listened to the episode yet? I’d love to know what you thought! 

If not, will you be listening soon? 🙂

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The answer is there I promise! It’s all in the d The answer is there I promise! It’s all in the data. 

Providing that you have had the resource up for a few months at least, you can usually get a bit of an idea about why it isn’t selling. 

Most of the time? It’s not selling because it’s not being seen. If you have a really low number of views, then I would suggest working on your SEO or making a new cover! Or perhaps doing some outside marketing. 

The other thing to keep an eye on is conversion rates. Does your resource have a really low conversion, say under 3%? Maybe your resource needs a new set of thumbnails or a new preview!

Either way, stop thinking that your resource is bad! It’s probably amazing and your buyers probably need it and would love it! 

It’s probably just that it’s not being seen or it’s not converting. Those are things that you do have some control over.

I challenge you to take a look at some of your worst sellers. Look at the data and see if there’s something you can tweak! 

Double tap if you enjoyed this post 💗

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Bundle specific previews are a non negotiable! Yep Bundle specific previews are a non negotiable! Yep, I said it. 

I know, I know. You’re thinking, ‘why do I need a bundle specific preview? When someone previews my bundle, they can see all the individual previews! Why should I make all the extra effort?’ 

But here’s the thing, buyers are time poor. They don’t wanna sit and scroll through 10 individual previews, especially if they all look the same. 

A bundle specific preview allows you to give an overall big picture look at what is in a bundle. This is a really powerful sales opportunity. 

Also, bundles are a big deal. They are more expensive and we want to sell more of them! These are the listings that we should be making more effort on 🙌🏻

I think that if you want to sell more bundles, you need to make amazing bundle specific previews.

Share an emoji below -

Have you been making bundle specific previews? 🙌🏻

If not, do you feel motivated now? 🔥 

Or have you not got the time? 🥲

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With everything that’s been going on at TPT late With everything that’s been going on at TPT lately, I am definitely glad that I invest in my website costs and email service provider. 

Lately, I’ve been feeling a lot like I need to make sure there are things in my business that are secure.

I also invest in a bunch of other things I probably couldn’t fit in this reel! Maybe I’ll have to do a part two!

Investing is truly such a powerful thing. When I was just running a hobby/side hustle, I didn’t really invest any money. But I didn’t really grow much either. I really love nowadays treating my business like an actual business and spending money on it so it can grow!

Double tap if you feel the same! 💗

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Is it just me or does it feel like everywhere we l Is it just me or does it feel like everywhere we look, there’s another algorithm that we have to compete with in this business? 😅

If it’s not TPT, it’s Instagram, Facebook, TikTok, YouTube or Pinterest! Even Google for blogging/websites.

The worst thing is they always seem to change! 🤯

It feels like you constantly have to adapt and learn more about SEO or create certain types of content that the algorithm prefers. 

It’s quite exhausting, right?! 😴 

The more I think about it, the more I realize why a lot of TPT sellers have gravitated to email marketing over the years. Because it feels like the only safe haven where you don’t have to think about algorithms! 😅

Which algorithm drives you the most crazy? 😅 

 #teachersoftpt #teacherssupportteachers #teacherhacks #teachertalk #teachersofigau #teachershare #teacherideas #teachersfollowingteachers #teachersonig #teachertips #teachertribe #teacherresources #teacherproblems #teachersbelike #tptstore #tptdownunder #tptsellertips #teacherspayteacher #teacherspayteacherssellers #tptteachers #tptteacher #tptnewbie #tptproduct #tptresources #teachersofaustralia #australianteachers #australianteacher #aussieteachersrock #aussieteachers #aussieteacher
If you have an email list, here’s a few ideas fo If you have an email list, here’s a few ideas for you!

• Share a freebie 🎉

It could be something that’s already in your TPT store, trust me your email list probably doesn’t know about it! It could be a sample of a paid resource that you want more sales from. The options are endless! Just don’t send too many freebies.

• Share your long-form content 💻

If you have a blog, podcast, or YouTube channel, send some of your content! It can be new or you can repurpose old things, I highly doubt your list will have seen it/remember it!

• Share some tips, hacks, tricks, or advice 👩🏼‍🏫

Think about what you are an expert in and share some value with your audience. This could be a classroom hack, teaching tip for a certain subject area, or advice for teachers in your niche!

• Share a paid resource 💰

Got a new resource in your store? Or perhaps a bundle or seasonal item that you think your audience would love right now? Be sure to send it their way so that your email list can be profitable!

Double tap if you found this post helpful! 💗

Remember, if you want to learn more about email marketing, check out my course! It’s still open 🙂

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Wait…you can make money by offering something fo Wait…you can make money by offering something for free?!

Yep! This is a topic that we are diving into this week on The Terrific Teacherpreneur Podcast! 

I am talking all about the power of freebies and how they can really help to expand your reach and grow your audience 🎉

I sometimes think that freebies get a real bad rap. When actually, they have a lot of potential and can have a really powerful impact on increasing our sales. 

Be sure to tune in to learn more about this! 🎙 

Tell me below, are you a freebie fan or not? Open to hearing your thoughts! 🙂

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I’ve heard so many heartbreaking stories of sell I’ve heard so many heartbreaking stories of sellers who have had their Facebook and Instagram accounts hacked. 🥲

They have lost tens of thousands of followers and years of hard work. This is something that will never happen with your email list! 

And if you do get hacked on social media, you’ll feel a lot better if you have an email list. You’ll be able to send an email and ask people to follow you on your new account!

Email can be wonderful in the sense that it’s something you truly own and it’s really secure. You’re not relying on renting someone else’s platform in anyway.

My email marketing course for TPT sellers, terrific email, is still open! Check it out through the link in my bio 🙂

Tell me below, have you ever been hacked? Have you heard of anyone this has happened to?

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