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How To Increase Your TPT Sales Using Pinterest

Hey teacher author, are you looking for ways to increase your TPT sales? Of course!

So, let’s talk about how you can use Pinterest to market your TPT resources and bring traffic to your store.

increase your TPT sales using Pinterest

Why Pinterest?

Pinterest is a place to spark inspiration and keep ideas organized. Did you know that Pinterest has more than 320 million monthly active users?

It’s a hugely popular platform and it keeps growing! Teachers make up a huge portion of Pinterest’s users. Therefore, Pinterest is a platform where your ideal audience is waiting. Teachers are desperately looking for lesson ideas, so don’t miss out on this amazing marketing opportunity!

How to use Pinterest for TPT

Your first task for how to increase your TPT sales using Pinterest is to set up a business account.

The reason you need a free business account is that it will show you analytics for your pins. You’ll be able to see how your pins are performing, which is crucial in succeeding at Pinterest. Business accounts also allow you to do paid promotions.

Once you have a business account, you can start creating boards and pins. You’ll use Pinterest as a way to showcase your TPT products. By linking to your products, your audience can check them out on TPT and decide to buy them!

Creating Boards

Boards need to be optimized for search. Yep, who knew right? This means that…

Your board title matters.

Make sure it has keywords and describes the content you plan on pinning to it. The same goes for board descriptions!

pinterest board
Create lots of relevant boards for your niche (subjects, topics, grade levels, and product types).

Creating Pins

Although your pinning strategy (how often and where you pin) is important, the quality of your pins matter more. Your main priority with Pinterest should be creating quality pins.

Product photography is a great way to showcase your work. Buyers aren’t often very imaginative; they need to be SHOWN what the product will look like in their classroom.

pin terrific teaching tactics earth day flip book
This is a pin for one of my April resources. I love using in-action product photography!

Video Pins

Pinterest loves videos pins and so should you.

Pinterest’s content distribution algorithm likes video pins. One of Pinterest’s latest updates encourages us and rewards us for using different types of content and one of those is video pins.

There are so many different ways to make video pins. The program or method you use is completely up to you! Make your choice based on the programs you have/feel comfortable using. There’s nothing worse than overcomplicating things and getting burnt out trying to learn some fancy new program.

Pin Descriptions

Pinterest descriptions are very important. They tell your audience what your pin is about. But more importantly, the Pinterest algorithm uses the keywords in your description to determine where your pin will show up in search results.

You are given a limit of 500 characters for your description, so make the most of it. I aim for 400-500 characters and try to include as many keywords as possible.

Grab my free Pinterest cheat sheet for writing descriptions here!

pinterest cheat sheet for TPT sellers how to write keyword rich pin descriptions
This free cheat sheet is a game changer!

Pinning Strategy

First up, every TPT product and blog post should have a pin. If you have products or blog posts without pins, back track and make them as soon as you can.

Next up, never just make one pin per product. Why?

You should make multiple pins per product or blog post and A/B test them. A/B testing can show you what’s working and what’s not.

Make fresh pins

Lately Pinterest has been moving away from re-pinning old content and is now encouraging new fresh pins. If you’re time poor when it comes to pinning, check out Tailwind here. It’s an awesome scheduling tool.

Fresh pins. This means that instead of pinning a pin hundreds of times and sucking it dry, you might pin it to your boards and then move on to making a new fresh pin. It also means that you only create new pins for truly fresh content. Pinterest doesn’t want us making loads of new pins for old links/content incessantly.

So, there you have it! Pinterest is a truly transformative marketing tool. If you’re looking to tackle Pinterest, check out my Pinterest course here. It is exactly what you need for learning how to use Pinterest to market your TPT products!

I hope this post helps you with how to increase your TPT sales using Pinterest,

P.S. I have lots of tips about Pinterest on my Instagram @terrificsellingtactics and in my Facebook group ‘The Terrific Teacherpreneur‘.

Sharing is caring!

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Reader Interactions

Comments

  1. Mary Spencer says

    November 28, 2020 at 2:47 am

    Thank you so much, Alex for hosting the Facebook page! Feel free to add my email to your contacts.

    Mary L. Spencer
    TPT Seller: American Reading Corps, LLC
    Assistant Professor, Colorado Christian University
    Doctoral Student, Vanderbilt University
    missmaryspencer@gmail.com
    mary.l.spencer@vanderbilt.edu

    Reply
    • Alex says

      November 28, 2020 at 9:44 pm

      Hi Mary,
      Thank you so much for your comment!
      Alex 🙂

      Reply
  2. Jalel chniti says

    January 30, 2021 at 10:24 pm

    Thank you for this very helpful article. I’m currently creating a blog at http://zoomlearning.online/boomcards
    It needs a long time to finish but better late than never. 🙁

    Reply

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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Here’s 10 personal narrative writing prompt idea Here’s 10 personal narrative writing prompt ideas! Be sure to save this post 💾

Write a personal narrative about -
• The worst day ever
• A party you went to
• A day you visited relatives
• A time you got really sick
• A cute animal you saw
• Something funny that happened to you
• A time you felt really scared
• A sleepover you went on
• A great present you received
• Something fun you did with your family

I hope these help your next personal narrative writing lesson! 🙂 

 #teacherssupportteachers #teacherhacks #teachertalk #teachersofigau #teachershare #teacherideas #teachersfollowingteachers #teachersonig #teachertips #teachertribe #teacherresources #teacherproblems #teachersbelike  #igteachers #igteacher #instateacher #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram #1stgrade #1stgradeteacher #1stgraderocks #1stgradefun #firstgrade #firstgradeteacher #firstgradeclassroom
End of year writing crafts! 🎉 These will be pe End of year writing crafts! 🎉

These will be perfect in the next month or so as the school year wraps up.

Comment below if you’d like me to send you the link!

#endofyearactivities #endoftheschoolyear #bulletinboard #bulletinboardfun #bulletinboardswag #bulletinboards #bulletinboardideas #bulletinboardsofinstagram #writingcrafts #firstgrade #firstgradeteacher #firstgradeclassroom #firstgradeteachers #firstgradeart #firstgradefun #firstgradewriting #1stgrade #1stgradeteacher #1stgradeart #1stgraderocks #1stgradeteachers #1stgrader #1stgradewriting #grade1 #grade1teacher #grade1art #iteachfirst #iteach1st #iteach1 #iteach1stgrade
Mentor texts are a game changer! They’re great Mentor texts are a game changer!

They’re great as a writing lesson warm-up because they can -

• introduce the writing genre
• show an example of what the writing genre looks like
• teach the text structure and features of the writing genre
• inspire students to improve their writing

Plus all the other benefits of a read aloud!

Be sure to read mentor texts every writing lesson if you can 🙌🏻

Double tap if you agree! 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #readalouds #literacycenter #mentortextmonday #readaloud #elateacher #elateachers #iteachela #iteachelementary #mentortext #mentortexts
FREEBIE ALERT 🚨 These cute dinosaur writing c FREEBIE ALERT 🚨 

These cute dinosaur writing crafts are free in my TPT store 🎉

There’s opinion, narrative, and informational writing prompts included! 

Comment dinosaur below and I’ll send you the link 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #elateacher #elateachers #iteachela #freelessons #freelesson #tptfreebie #tptfreebies #teacherspayteachersfreebie
A great way to end your writing unit is with a pub A great way to end your writing unit is with a publishing party! 🎉 

I think giving each student a wonderful writer certificate is a great idea during the party 💡 

(The one pictured is included in my third grade writing units).

Do you do publishing parties or hand out certificates? Let me know below! ⬇️ 

And be sure to save this post for later if you like the idea 💾

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingactivity #writingactivities #iteachwriting #thirdgrade #thirdgradewriting #literacycenters #3rdgradeclassroom #literacycenter #3rdgradeteachers #elateacher #elateachers #iteachela #thirdgradeteacher #thirdgradetribe #thirdgradeteachers #3rdgrade #3rdgrader #3rdgradeteacher #iteach3rd
Wanna know how to engage reluctant writers? 

Don’t tell them what to write about, let them decide!

If you force a reluctant writer to write about a topic that they find dull, then there’s no hope! 😬

Perhaps your student really loves cars, dinosaurs, or a certain video game. 

Allow them to write about something they are passionate about! They’ll be a lot less reluctant 🙌🏻

Let’s look at the video game example. 

• They can write a narrative where they pretend to be a character in the game. 

• They can write an opinion piece where they write about why the game is the best. 

• They can write an informational piece where they explain the rules of the game or how to play. 

I know you might be set on a certain writing prompt but sometimes flexibility is required when it comes to reluctant writers.

I hope you like this tip. Be sure to save this post for later! 💾

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary #iteachk12 #iteach123
CUPS ☕️ Love this strategy and anchor chart CUPS ☕️ 

Love this strategy and anchor chart by @rockinresources 🙌🏻

Double tap if you agree 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary #anchorcharts #anchorchart
‘I’m obsessed with these! There are so many mi ‘I’m obsessed with these! There are so many mixed up sentences products on TPT and I’ve used many of them, but looking back I realized how impossible the word choices were! My students can actually read these words and figure out the sentence on their own instead of just copying something without reading it. Genius!”

I received this feedback on my decodable sentence building activities the other day and I was overjoyed! That’s exactly why I created these. Science of reading aligned and actually decodable! 🙌🏻

This video shows the CVCe ones, but I have lots of others too. Comment below if you’d like a link!

#sor #scienceofreading #scienceofreadinginstruction #structuredliteracy #decodablereaders #cvcwords #sentencebuilding #sentencestructure #kindergartenactivities #kindergartenclassroom #readingintervention #readingspecialist #readinginterventionist #iteachreading #readinginstruction  #readinglessons #literacycenters  #firstgradeclassroom #firstgradeactivities #firstgradereading #kindergartenreading #earlyintervention  #literacycenter  #phonicsactivities #phonemicawareness #phonologicalawareness #readinglesson #decodablebooks #literacyspecialist #phonicsreading
Are you teaching informational writing? If so, her Are you teaching informational writing? If so, here’s some writing prompt ideas!

💾 Psst! Be sure to save this post for later!

• Why do volcanoes erupt?
• List everything you know about bats.
• Explain ways to look after the planet.
• Share some facts about lions.
• What do flowers need to grow?
• Explain what a circus is.

If in doubt, have your students write ‘All About…’ an animal or country! 

Don’t forget to save this post of ideas 💡 

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary

Pinterest

TPT Seller Instagram

Want to have a profitable blog? You have to be wil Want to have a profitable blog? You have to be willing to be salesy! 💰

Yup…scary I know!

But here’s the thing. I make hundreds of dollars from blog posts and they are always the ones about my resources!

If you don’t talk about your resources, you can’t drive traffic to TPT.

Check out this week’s episode of The Terrific Teacherpreneur podcast to learn more! 🎙️

Tell me in the comments, do you find it hard to be salesy? 

 #teacherspayteachers #teacherspayteacher #tptteachers #tptteacher #tptstore #tptsellers #tptsellertips #tptseller #tptauthors #tptauthor #teachersoftpt #tptdownunder #teacherauthor #teacherauthors #teacherauthorsofig #teacherpreneur #teacherpreneurs #teacherpreneurship #teacherpreneurtips #teacherpreneurtribe #teacherpreneurlife #teachercreated #teachercreative #teachercreator #teacherseller #teachersellers #teacherblogger #teacherblog #teacherbloggers #teacherblogs
Reviews aren’t something that you can control! ❌

Sure, you can remind buyers to leave reviews. But this won’t change the fact that most buyers just don’t leave reviews 🤷🏼‍♀️

Reviews will come with time, I promise! 
They will increase as your sales increase 🙂

Don’t dwell on it. 
Don’t find dodgy ways to get them.

Instead, spend your energy creating and selling great products that people want to buy (and therefore review)!

Focus on product creation, optimizing your TPT listings, and marketing your resources! 

Double tap if you needed this reminder 💗

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers  #scienceteachers #iteachsped #artteachers #iteachmusic #elateachers #iteachmath #readingteachers #iteachsocialstudies #languageartsteacher #iteachesl #peteachers #iteachmiddleschool #highschoolteachers #iteachprimary #prepteachers #slpsofinstagram #schoolcounselorlife #iteachelementary #schoolteachers #teachersfollowingteachers
Any guesses which year I started taking TPT seriou Any guesses which year I started taking TPT seriously? 😂

#Tpt #teacherspayteachers #teacherspayteacher tptteachers #tptteacher #tptstore #tptsellers #tptsellertips #tptseller #tptauthors #tptauthor #teachersoftpt #tptdownunder #teacherauthor #teacherauthors #teacherauthorsofig #teacherpreneur #teacherpreneurs #teacherpreneurship #teacherpreneurtips #teacherpreneurtribe #teacherpreneurlife #teachercreated #teachercreative #teachercreator #teacherseller #teachersellers #teacherblogger #teacherblog #teacherbloggers #teacherblogs
Here’s my suggestions for what to write in your Here’s my suggestions for what to write in your weekly emails!

• Share your long-form content (e.g. blog posts)
• Provide freebies (not too often)
• Share tips, hacks, and strategies relevant to your niche

In this week’s episode of The Terrific Teacherpreneur podcast, I dive into this topic so be sure to listen! 🎙️ 

Tell me below, do you ever struggle with what to write in your weekly emails? Will you be listening to the episode? 🙂

#tpt #teacherspayteachers #teacherspayteacher tptteachers #tptteacher #tptstore #tptsellers #tptsellertips #tptseller #tptauthors #tptauthor #teachersoftpt #tptdownunder #teacherauthor #teacherauthors #teacherauthorsofig #teacherpreneur #teacherpreneurs #teacherpreneurship #teacherpreneurtips #teacherpreneurtribe #teacherpreneurlife #teachercreated #teachercreative #teachercreator #teacherseller #teachersellers #teacherblogger #teacherblog #teacherbloggers #teacherblogs
When it comes to marketing on IG/FB or emailing yo When it comes to marketing on IG/FB or emailing your list, it’s so important to serve your audience!

Educate, inform, or entertain!

This can look like offering freebies, but mostly it’s sharing knowledge, tips/hacks or maybe even memes/jokes.

When your audience feels like they get value from following/subscribing, they build the ‘know, like, trust’ factor with you. This leads to sales! 💰

If all you do is show up and talk about your products, your intention is to serve yourself and your audience can sense it. So it just isn’t as effective 😬

A good example is me! If every Instagram post or podcast episode was about my courses, would you still be here? ❌ Or if I ghosted you and only showed up twice a year when I had a course to sell. Ugh that would be so annoying, right?! 🙌🏻

The other thing is that serving others can be fun. I really enjoy sharing tips! I’m sure you will too when it comes to your audience 🙂

Save this post as a reminder 💾 

And let me know in the comments if you agree! 

#teachersofinstagram #teachersfollowteachers #teacher #teacherlife #teachers #teachersofig #teachergram #teachersofinsta #teachertribe #teachersofthegram #teachersoftpt #teachershare #teacherssupportteachers #teachersbelike #teachingideas #teachersrock #teacherfollowfriday #teachhustleinspire #teacherstuff #teacherfriends #teachersfollowingteachers #teachingideas #teachingtips #teachinglife #primaryteaching #teachingandlearning #tpt #tptsellers #teacherspayteachers #tptauthor #teacherauthor
Don’t dwell on the summer slowdown! Instead, opt Don’t dwell on the summer slowdown! Instead, optimize your listings and make new products for back to school 🙌🏻

What are your business plans for the summer? ☀️ 

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers #middleschoolteachers #iteachhighschool #primaryschoolteachers #iteachprep #prekteachers #schoolslp  #scienceteachers #iteachsped #artteachers #iteachmusic #elateachers #readingteachers #iteachsocialstudies #languageartsteacher #iteachesl #peteachers #iteachmiddleschool #highschoolteachers #iteachprimary #slplife
A while back I shared about a month where I earned A while back I shared about a month where I earned $10k. 

But Instagram is always people sharing their successes, so I thought it would be nice to share my chapter 1 and not just my chapter 10. 

I earned $2.70 my first month on TPT! And as you can see, the following months were around $100. 

We all start somewhere! 🙌🏻

Tell me below, do you enjoy these kinds of posts?

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors #tpttips #tptteachers #tptteacher #tpt #teacherspayteachers #teacherseller #teachersellers  #igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig
Can you relate? 😂 #teacherspayteachersresourc Can you relate? 😂

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe
Email marketing is a great way to direct traffic t Email marketing is a great way to direct traffic to your TPT store!

1.) You create a freebie and entice your ideal customer to join your list. 

2.) You send frequent emails (e.g. weekly) to build a relationship with your customers.

3.) You share links to your resources and get eyes on your listings!

This week on #theterrificteacherpreneur podcast, I answer a bunch of questions about email marketing! 📧

I discuss things like how to get people on your email list and how to increase open rates! 🙌🏻

It’s a fun episode because I’m the one being interviewed! 

FYI my email marketing course is open if you want to learn more 🙂 

Comment ‘email’ and I’ll send you a link!

#iteach #iteachtoo #iteachfirst #iteachk #iteachfourth #iteachart #iteachthird #iteachsecond #iteach2nd #iteach3rd #iteach345 #iteach456 #iteachprep #iteach1st #iteach4th #iteachmiddleschool #iteachsixth #iteachreading #iteachfifth #iteachkinder #iteachmath  #iteachela #iteach5th #iteachkindergarten #iteachupperelementary #iteachwriting #iteachsped #iteachhighschool #iteachprek

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