Hey teacher author, are you looking for ways to increase your TPT sales? Of course!
So, let’s talk about how you can use Pinterest to market your TPT resources and bring traffic to your store.
Pinterest is a place to spark inspiration and keep ideas organized. Did you know that Pinterest has more than 320 million monthly active users?
It’s a hugely popular platform and it keeps growing! Teachers make up a huge portion of Pinterest’s users. Therefore, Pinterest is a platform where your ideal audience is waiting. Teachers are desperately looking for lesson ideas, so don’t miss out on this amazing marketing opportunity!
How to use Pinterest for TPT
Your first task for how to increase your TPT sales using Pinterest is to set up a business account.
The reason you need a free business account is that it will show you analytics for your pins. You’ll be able to see how your pins are performing, which is crucial in succeeding at Pinterest. Business accounts also allow you to do paid promotions.
Once you have a business account, you can start creating boards and pins. You’ll use Pinterest as a way to showcase your TPT products. By linking to your products, your audience can check them out on TPT and decide to buy them!
Boards need to be optimized for search. Yep, who knew right? This means that…
Your board title matters.
Make sure it has keywords and describes the content you plan on pinning to it. The same goes for board descriptions!
Although your pinning strategy (how often and where you pin) is important, the quality of your pins matter more. Your main priority with Pinterest should be creating quality pins.
Product photography is a great way to showcase your work. Buyers aren’t often very imaginative; they need to be SHOWN what the product will look like in their classroom.
Pinterest loves videos pins and so should you.
Pinterest’s content distribution algorithm likes video pins. One of Pinterest’s latest updates encourages us and rewards us for using different types of content and one of those is video pins.
There are so many different ways to make video pins. The program or method you use is completely up to you! Make your choice based on the programs you have/feel comfortable using. There’s nothing worse than overcomplicating things and getting burnt out trying to learn some fancy new program.
Pinterest descriptions are very important. They tell your audience what your pin is about. But more importantly, the Pinterest algorithm uses the keywords in your description to determine where your pin will show up in search results.
You are given a limit of 500 characters for your description, so make the most of it. I aim for 400-500 characters and try to include as many keywords as possible.
Grab my free Pinterest cheat sheet for writing descriptions here!
First up, every TPT product and blog post should have a pin. If you have products or blog posts without pins, back track and make them as soon as you can.
Next up, never just make one pin per product. Why?
You should make multiple pins per product or blog post and A/B test them. A/B testing can show you what’s working and what’s not.
Make fresh pins
Lately Pinterest has been moving away from re-pinning old content and is now encouraging new fresh pins. If you’re time poor when it comes to pinning, check out Tailwind here. It’s an awesome scheduling tool.
Fresh pins. This means that instead of pinning a pin hundreds of times and sucking it dry, you might pin it to your boards and then move on to making a new fresh pin. It also means that you only create new pins for truly fresh content. Pinterest doesn’t want us making loads of new pins for old links/content incessantly.
So, there you have it! Pinterest is a truly transformative marketing tool. If you’re looking to tackle Pinterest, check out my Pinterest course here. It is exactly what you need for learning how to use Pinterest to market your TPT products!
I hope this post helps you with how to increase your TPT sales using Pinterest,