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How To Increase Your TPT Sales Using Pinterest

Hey teacher author, are you looking for ways to increase your TPT sales? Of course!

So, let’s talk about how you can use Pinterest to market your TPT resources and bring traffic to your store.

increase your TPT sales using Pinterest

Why Pinterest?

Pinterest is a place to spark inspiration and keep ideas organized. Did you know that Pinterest has more than 320 million monthly active users?

It’s a hugely popular platform and it keeps growing! Teachers make up a huge portion of Pinterest’s users. Therefore, Pinterest is a platform where your ideal audience is waiting. Teachers are desperately looking for lesson ideas, so don’t miss out on this amazing marketing opportunity!

How to use Pinterest for TPT

Your first task for how to increase your TPT sales using Pinterest is to set up a business account.

The reason you need a free business account is that it will show you analytics for your pins. You’ll be able to see how your pins are performing, which is crucial in succeeding at Pinterest. Business accounts also allow you to do paid promotions.

Once you have a business account, you can start creating boards and pins. You’ll use Pinterest as a way to showcase your TPT products. By linking to your products, your audience can check them out on TPT and decide to buy them!

Creating Boards

Boards need to be optimized for search. Yep, who knew right? This means that…

Your board title matters.

Make sure it has keywords and describes the content you plan on pinning to it. The same goes for board descriptions!

pinterest board
Create lots of relevant boards for your niche (subjects, topics, grade levels, and product types).

Creating Pins

Although your pinning strategy (how often and where you pin) is important, the quality of your pins matter more. Your main priority with Pinterest should be creating quality pins.

Product photography is a great way to showcase your work. Buyers aren’t often very imaginative; they need to be SHOWN what the product will look like in their classroom.

pin terrific teaching tactics earth day flip book
This is a pin for one of my April resources. I love using in-action product photography!

Video Pins

Pinterest loves videos pins and so should you.

Pinterest’s content distribution algorithm likes video pins. One of Pinterest’s latest updates encourages us and rewards us for using different types of content and one of those is video pins.

There are so many different ways to make video pins. The program or method you use is completely up to you! Make your choice based on the programs you have/feel comfortable using. There’s nothing worse than overcomplicating things and getting burnt out trying to learn some fancy new program.

Pin Descriptions

Pinterest descriptions are very important. They tell your audience what your pin is about. But more importantly, the Pinterest algorithm uses the keywords in your description to determine where your pin will show up in search results.

You are given a limit of 500 characters for your description, so make the most of it. I aim for 400-500 characters and try to include as many keywords as possible.

Grab my free Pinterest cheat sheet for writing descriptions here!

pinterest cheat sheet for TPT sellers how to write keyword rich pin descriptions
This free cheat sheet is a game changer!

Pinning Strategy

First up, every TPT product and blog post should have a pin. If you have products or blog posts without pins, back track and make them as soon as you can.

Next up, never just make one pin per product. Why?

You should make multiple pins per product or blog post and A/B test them. A/B testing can show you what’s working and what’s not.

Make fresh pins

Lately Pinterest has been moving away from re-pinning old content and is now encouraging new fresh pins. If you’re time poor when it comes to pinning, check out Tailwind here. It’s an awesome scheduling tool.

Fresh pins. This means that instead of pinning a pin hundreds of times and sucking it dry, you might pin it to your boards and then move on to making a new fresh pin. It also means that you only create new pins for truly fresh content. Pinterest doesn’t want us making loads of new pins for old links/content incessantly.

So, there you have it! Pinterest is a truly transformative marketing tool. If you’re looking to tackle Pinterest, check out my Pinterest course here. It is exactly what you need for learning how to use Pinterest to market your TPT products!

I hope this post helps you with how to increase your TPT sales using Pinterest,

P.S. I have lots of tips about Pinterest on my Instagram @terrificsellingtactics and in my Facebook group ‘The Terrific Teacherpreneur‘.

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Reader Interactions

Comments

  1. Mary Spencer says

    November 28, 2020 at 2:47 am

    Thank you so much, Alex for hosting the Facebook page! Feel free to add my email to your contacts.

    Mary L. Spencer
    TPT Seller: American Reading Corps, LLC
    Assistant Professor, Colorado Christian University
    Doctoral Student, Vanderbilt University
    missmaryspencer@gmail.com
    mary.l.spencer@vanderbilt.edu

    Reply
    • Alex says

      November 28, 2020 at 9:44 pm

      Hi Mary,
      Thank you so much for your comment!
      Alex 🙂

      Reply
  2. Jalel chniti says

    January 30, 2021 at 10:24 pm

    Thank you for this very helpful article. I’m currently creating a blog at http://zoomlearning.online/boomcards
    It needs a long time to finish but better late than never. 🙁

    Reply

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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If you’re looking for a cute writing craft, thes If you’re looking for a cute writing craft, these snow globe narrative writing prompts are perfect for bulletin boards and writing centers! ❄️ 

Comment below or message me if you’d like the link! I’ll also add a link to my bio and stories 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #bulletinboardideas #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #bulletinboards #literacylearning #elateacher #elateachers #iteachela #iteachelementary #bulletinboard #winterbulletinboard
Bump is coming along 😬 I know this isn’t te Bump is coming along 😬 

I know this isn’t teaching or tpt related in anyway, but so many of you have been through this.

Any tips for 3rd trimester? Things to pack in hospital bag? Must buy things for baby? I’ve heard I should do batch cooking. 

Should I just try to enjoy my sleep while I can? 😂

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram  #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #elementaryeducation #educatorsofinsta  #iteach2nd #edugram #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teacherblogger #teacherbloggers
Just an FYI! Revising involves making major change Just an FYI! Revising involves making major changes to the content and editing is more sentence level changes.

For example, you might ask your students to edit their writing by checking for spelling and punctuation errors.

But for revision, they might add or remove ideas to their writing.

I hope you enjoy these writing tips! Double tap if you do 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters  #literacycenter  #literacylearning #elateacher #elateachers #iteachela #iteachelementary #teachertips #teachertip #1stgradeteachers #2ndgradeteachers
You can grab these for free at the link in my bio! You can grab these for free at the link in my bio! Or you can comment below or message me if you like the link 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary #tptfreebie
I’ve been so quiet on this account lately! So ju I’ve been so quiet on this account lately! So just popping in to say hi 👋🏻 

Had my baby shower yesterday and it was great fun 👶🏻🎉

I’m having a girl in Feb and apparently unicorns is the theme for everything so I hope she likes it 😂

I’m 30 weeks this week and need to pack my hospital bag soon. Definitely give me any tips for things I’ll need! 

 #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #educatorsofinsta  #igteacher #teacherlifestyle  #iteach2nd #igteachers #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teachersofthegram #instateachers #instagramteacher #teachersofaustralia #teachersoninsta #teachersrock #teacherinstagram #teachergoals  #teacherinspo #teacherthoughts #teacherthings #teachersengaging #teachershare #teachersofigau #teachersonig
If so, it’s important to start doing some lesson If so, it’s important to start doing some lessons where you explicitly teach sentence structure! 

I remember teaching writing in my first year. I was teaching 3rd grade and it just never occurred to me that I need to explicitly teach students how to write a proper sentence.

But after seeing their first writing piece, I was shocked!

Do your students struggle with this too?

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary
Cute craft idea for December! (If you’re allowed Cute craft idea for December! (If you’re allowed to do Christmas themed activities in your school).

Just grab white, red, and skin colored paper that you have in beige/brown etc. and let the students create their own Santa!

With younger students, you could cut some strips of white paper out or red triangles to help them. 

For older students, they could do it on their own! 

All the cutting and gluing is great for fine motor and I think this would make a pretty cute bulletin board! 

You could also make this craft more educational by having students write math facts or words on the beard strips!

Save this post so you don’t forget to try it 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Are you looking for a cute bulletin board or door Are you looking for a cute bulletin board or door decor idea for December? This letter to Santa writing craft is super cute and  fun for students to complete! 

The best news? It’s 25% off at the moment! 

There’s a link in my bio 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Freebie Alert! I’m offering these cute sentenc Freebie Alert! 

I’m offering these cute sentence building worksheets for free, so grab them at the link in my bio 🙂

#freetpt #tptfreebie #tptfreebies #freelessonplans #freelesson #freelessons #freeteachingresources #freeteacherresources #freeactivitiesforkids #freeprintables #sentencebuilding #sentencescramble #sentencewriting #sentencestructure #writingteachers #writingteacher #iteachwriting #writinglessons #writinglesson #firstgradewriting #secondgradewriting #kindergartenwriting #literacylearning #kindergartenclassroom #kindergartenfun #kindergartenliteracy #kindergartenideas #firstgradeactivities #firstgradefun #firstgradetribe

Pinterest

TPT Seller Instagram

Have you heard of masterminds? They’re an amazin Have you heard of masterminds? They’re an amazing way to connect with other TPT sellers and grow your biz!

If you’ve been thinking about starting or joining one, be sure to tune into this week’s episode of the terrific teacherpreneur podcast! 🎉

I chat with a fellow mastermind member of mine, @kimberlyjayne.teacher.xox and you’ll love that there’s an Aussie accent on the podcast! 🇦🇺 

Tell me below, what’s your mastermind situation?
🤯 Never heard of masterminds!
🔥 I’d love to start my own!
🤞🏻 I’d love to join one!
🎉 I’m already in one!

#tptdownunder #teachersofaustralia #australianteachers #australianteacher #aussieteachersrock #aussieteachers #aussieteacher #teachinginaustralia #aussieteachertribe #aussieteachersofinstagram #aussieteachersofig #aussieteacherstribe #aussieteachersrock #aussieteachersdownunder #aussieteacherlife #brisbaneteacher #brisbaneteachers #sydneyteachers #sydneyteacher #melbourneteachers #melbourneteacher #perthteacher #perthteachers #adelaideteachers #adelaideteacher #canberrateachers #canberrateacher #nswteachers #nswteacher #qldteachers #qldteacher
This is especially important with the way that TPT This is especially important with the way that TPT search, the economy, and teacher burnout is affecting people’s sales 💔

This is just a reminder that there will be hard times in this business, but you’ve got this! 🙌🏻🎉 

As Dory from Finding Nemo says, ‘just keep swimming!’ 🐠 

Let me know in the comments, did you need this reminder? How are you feeling?

 #teachersoftpt #teachertalk #teachersofigau #teacherideas #teachersfollowingteachers #teachersonig #teachertips #teachertribe #teacherproblems #tptteachers #teachingtips #teachingtip #teachingadvice #tipsforteachers #teacherhack #teacherhacks #teachertip #teachinghack #teachinghacks #teacherquote #teacherquotes #teachingquote #teachingquotes #teachertruth #teacheradvice #teacherssupportteachers #teacherssupportingteachers #teachersshare #teachersupport #teacherproblems
Sometimes it’s exhausting being at the mercy of Sometimes it’s exhausting being at the mercy of an algorithm everywhere you turn! Whether it’s TPT or social media. 😴 

The great thing about email is that it just lands in your subscriber’s inbox!

If you are interested in learning more about email marketing, be sure to check out my new course! There’s a link in my bio 🙂

#teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors  #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt  #teacherseller #teacherhustle #teacherbusiness #teachercreator #tptsellers #teacherpreneurcommunity
Do you want your bundles to convert to more sales? Do you want your bundles to convert to more sales? 

The key is to have really great covers, thumbnails, and descriptions. 🙌🏻

This week on the terrific teacherpreneur podcast, I chat all about making less busy covers and thumbnails. I also talk about the importance of more detailed descriptions. 

We should be making so much more effort on bundles because they are big ticket items! 💰

Let me know in the comments below, have you listened to the episode yet? I’d love to know what you thought! 

If not, will you be listening soon? 🙂

 #teachersoftpt #teacherssupportteachers #teacherhacks #teachertalk #teachersofigau #teachershare #teacherideas #teachersfollowingteachers #teachersonig #teachertips #teachertribe #teacherresources #teacherproblems #teachersbelike #tptstore #tptdownunder #tptsellertips #teacherspayteacher #teacherspayteacherssellers #tptteachers #tptteacher #tptnewbie #tptproduct #tptresources #teachersofaustralia #australianteachers #australianteacher #aussieteachersrock #aussieteachers #aussieteacher
The answer is there I promise! It’s all in the d The answer is there I promise! It’s all in the data. 

Providing that you have had the resource up for a few months at least, you can usually get a bit of an idea about why it isn’t selling. 

Most of the time? It’s not selling because it’s not being seen. If you have a really low number of views, then I would suggest working on your SEO or making a new cover! Or perhaps doing some outside marketing. 

The other thing to keep an eye on is conversion rates. Does your resource have a really low conversion, say under 3%? Maybe your resource needs a new set of thumbnails or a new preview!

Either way, stop thinking that your resource is bad! It’s probably amazing and your buyers probably need it and would love it! 

It’s probably just that it’s not being seen or it’s not converting. Those are things that you do have some control over.

I challenge you to take a look at some of your worst sellers. Look at the data and see if there’s something you can tweak! 

Double tap if you enjoyed this post 💗

 #Scienceteachers #iteachsped #artteachers #iteachmusic #elateachers #iteachmath #readingteachers #iteachsocialstudies #languageartsteacher #iteachesl #peteachers #iteachmiddleschool #highschoolteachers #iteachprimary #prepteachers #slpsofinstagram #schoolcounselorlife #iteachelementary #schoolteachers #teachersfollowingteachers #teacherfollowteacher #teachersconnect #teachersonthegram #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Bundle specific previews are a non negotiable! Yep Bundle specific previews are a non negotiable! Yep, I said it. 

I know, I know. You’re thinking, ‘why do I need a bundle specific preview? When someone previews my bundle, they can see all the individual previews! Why should I make all the extra effort?’ 

But here’s the thing, buyers are time poor. They don’t wanna sit and scroll through 10 individual previews, especially if they all look the same. 

A bundle specific preview allows you to give an overall big picture look at what is in a bundle. This is a really powerful sales opportunity. 

Also, bundles are a big deal. They are more expensive and we want to sell more of them! These are the listings that we should be making more effort on 🙌🏻

I think that if you want to sell more bundles, you need to make amazing bundle specific previews.

Share an emoji below -

Have you been making bundle specific previews? 🙌🏻

If not, do you feel motivated now? 🔥 

Or have you not got the time? 🥲

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers #iteachpe #middleschoolteachers #iteachhighschool #primaryschoolteachers #iteachprep #prekteachers #schoolslp #schoolcounselorsofinstagram #iteachk12 #iteach345 #iteach789 #teacherfollow #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
With everything that’s been going on at TPT late With everything that’s been going on at TPT lately, I am definitely glad that I invest in my website costs and email service provider. 

Lately, I’ve been feeling a lot like I need to make sure there are things in my business that are secure.

I also invest in a bunch of other things I probably couldn’t fit in this reel! Maybe I’ll have to do a part two!

Investing is truly such a powerful thing. When I was just running a hobby/side hustle, I didn’t really invest any money. But I didn’t really grow much either. I really love nowadays treating my business like an actual business and spending money on it so it can grow!

Double tap if you feel the same! 💗

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram #teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Is it just me or does it feel like everywhere we l Is it just me or does it feel like everywhere we look, there’s another algorithm that we have to compete with in this business? 😅

If it’s not TPT, it’s Instagram, Facebook, TikTok, YouTube or Pinterest! Even Google for blogging/websites.

The worst thing is they always seem to change! 🤯

It feels like you constantly have to adapt and learn more about SEO or create certain types of content that the algorithm prefers. 

It’s quite exhausting, right?! 😴 

The more I think about it, the more I realize why a lot of TPT sellers have gravitated to email marketing over the years. Because it feels like the only safe haven where you don’t have to think about algorithms! 😅

Which algorithm drives you the most crazy? 😅 

 #teachersoftpt #teacherssupportteachers #teacherhacks #teachertalk #teachersofigau #teachershare #teacherideas #teachersfollowingteachers #teachersonig #teachertips #teachertribe #teacherresources #teacherproblems #teachersbelike #tptstore #tptdownunder #tptsellertips #teacherspayteacher #teacherspayteacherssellers #tptteachers #tptteacher #tptnewbie #tptproduct #tptresources #teachersofaustralia #australianteachers #australianteacher #aussieteachersrock #aussieteachers #aussieteacher
If you have an email list, here’s a few ideas fo If you have an email list, here’s a few ideas for you!

• Share a freebie 🎉

It could be something that’s already in your TPT store, trust me your email list probably doesn’t know about it! It could be a sample of a paid resource that you want more sales from. The options are endless! Just don’t send too many freebies.

• Share your long-form content 💻

If you have a blog, podcast, or YouTube channel, send some of your content! It can be new or you can repurpose old things, I highly doubt your list will have seen it/remember it!

• Share some tips, hacks, tricks, or advice 👩🏼‍🏫

Think about what you are an expert in and share some value with your audience. This could be a classroom hack, teaching tip for a certain subject area, or advice for teachers in your niche!

• Share a paid resource 💰

Got a new resource in your store? Or perhaps a bundle or seasonal item that you think your audience would love right now? Be sure to send it their way so that your email list can be profitable!

Double tap if you found this post helpful! 💗

Remember, if you want to learn more about email marketing, check out my course! It’s still open 🙂

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #lifeafterteaching #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe

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