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How To Increase Your TPT Sales Using Pinterest

Hey teacher author, are you looking for ways to increase your TPT sales? Of course!

So, let’s talk about how you can use Pinterest to market your TPT resources and bring traffic to your store.

increase your TPT sales using Pinterest

Why Pinterest?

Pinterest is a place to spark inspiration and keep ideas organized. Did you know that Pinterest has more than 320 million monthly active users?

It’s a hugely popular platform and it keeps growing! Teachers make up a huge portion of Pinterest’s users. Therefore, Pinterest is a platform where your ideal audience is waiting. Teachers are desperately looking for lesson ideas, so don’t miss out on this amazing marketing opportunity!

How to use Pinterest for TPT

Your first task for how to increase your TPT sales using Pinterest is to set up a business account.

The reason you need a free business account is that it will show you analytics for your pins. You’ll be able to see how your pins are performing, which is crucial in succeeding at Pinterest. Business accounts also allow you to do paid promotions.

Once you have a business account, you can start creating boards and pins. You’ll use Pinterest as a way to showcase your TPT products. By linking to your products, your audience can check them out on TPT and decide to buy them!

Creating Boards

Boards need to be optimized for search. Yep, who knew right? This means that…

Your board title matters.

Make sure it has keywords and describes the content you plan on pinning to it. The same goes for board descriptions!

pinterest board
Create lots of relevant boards for your niche (subjects, topics, grade levels, and product types).

Creating Pins

Although your pinning strategy (how often and where you pin) is important, the quality of your pins matter more. Your main priority with Pinterest should be creating quality pins.

Product photography is a great way to showcase your work. Buyers aren’t often very imaginative; they need to be SHOWN what the product will look like in their classroom.

pin terrific teaching tactics earth day flip book
This is a pin for one of my April resources. I love using in-action product photography!

Video Pins

Pinterest loves videos pins and so should you.

Pinterest’s content distribution algorithm likes video pins. One of Pinterest’s latest updates encourages us and rewards us for using different types of content and one of those is video pins.

There are so many different ways to make video pins. The program or method you use is completely up to you! Make your choice based on the programs you have/feel comfortable using. There’s nothing worse than overcomplicating things and getting burnt out trying to learn some fancy new program.

Pin Descriptions

Pinterest descriptions are very important. They tell your audience what your pin is about. But more importantly, the Pinterest algorithm uses the keywords in your description to determine where your pin will show up in search results.

You are given a limit of 500 characters for your description, so make the most of it. I aim for 400-500 characters and try to include as many keywords as possible.

Grab my free Pinterest cheat sheet for writing descriptions here!

pinterest cheat sheet for TPT sellers how to write keyword rich pin descriptions
This free cheat sheet is a game changer!

Pinning Strategy

First up, every TPT product and blog post should have a pin. If you have products or blog posts without pins, back track and make them as soon as you can.

Next up, never just make one pin per product. Why?

You should make multiple pins per product or blog post and A/B test them. A/B testing can show you what’s working and what’s not.

Make fresh pins

Lately Pinterest has been moving away from re-pinning old content and is now encouraging new fresh pins. If you’re time poor when it comes to pinning, check out Tailwind here. It’s an awesome scheduling tool.

Fresh pins. This means that instead of pinning a pin hundreds of times and sucking it dry, you might pin it to your boards and then move on to making a new fresh pin. It also means that you only create new pins for truly fresh content. Pinterest doesn’t want us making loads of new pins for old links/content incessantly.

So, there you have it! Pinterest is a truly transformative marketing tool. If you’re looking to tackle Pinterest, check out my Pinterest course here. It is exactly what you need for learning how to use Pinterest to market your TPT products!

I hope this post helps you with how to increase your TPT sales using Pinterest,

P.S. I have lots of tips about Pinterest on my Instagram @terrificsellingtactics and in my Facebook group ‘The Terrific Teacherpreneur‘.

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Reader Interactions

Comments

  1. Mary Spencer says

    November 28, 2020 at 2:47 am

    Thank you so much, Alex for hosting the Facebook page! Feel free to add my email to your contacts.

    Mary L. Spencer
    TPT Seller: American Reading Corps, LLC
    Assistant Professor, Colorado Christian University
    Doctoral Student, Vanderbilt University
    missmaryspencer@gmail.com
    mary.l.spencer@vanderbilt.edu

    Reply
    • Alex says

      November 28, 2020 at 9:44 pm

      Hi Mary,
      Thank you so much for your comment!
      Alex 🙂

      Reply
  2. Jalel chniti says

    January 30, 2021 at 10:24 pm

    Thank you for this very helpful article. I’m currently creating a blog at http://zoomlearning.online/boomcards
    It needs a long time to finish but better late than never. 🙁

    Reply

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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Comment VERBS and I’ll send a link to these swee Comment VERBS and I’ll send a link to these sweet grammar centers that are 25% off thanks to the TPT sale 🍭🍬 

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Comment NOUNS and I’ll send you a link to these Comment NOUNS and I’ll send you a link to these cute centers that are 25% off right now thanks to the TPT sale! 🎉

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Comment SANTA so that your students can join the t Comment SANTA so that your students can join the thousands of other students that have done this cute craft!

I’ll send you a link to this best selling letter to Santa activity! Trust me, it will be a hit in your classroom🎅🏻 

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Comment INB if you and your students are sick of w Comment INB if you and your students are sick of worksheets or lined writing paper and want to try something hands-on, fun, and engaging! These interactive notebooks will help your students plan their writing ✍🏻 

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If as a 2nd grade teacher, comment INFO and I’ll If as a 2nd grade teacher, comment INFO and I’ll send you a link to my informational writing unit that includes these posters! ✍🏻

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Teachers aren’t paid well. They create a side hu Teachers aren’t paid well. They create a side hustle where they can make money from resources that they are making anyway. Resources they probably made on their own time completely unpaid. Asking them to give that away for free is why we have this problem!

It’s horrifying, but now I’m starting to see why teachers are so underpaid. Because if teachers themselves believe they should be doing things for free all the time, this problem is never going to get fixed! 

Let me know your thoughts! Whether you are pro TPT or not, I’m curious to hear. 

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I want to laugh at the irony, but it’s too sad! I want to laugh at the irony, but it’s too sad! What’s something admin has done that you think is driving teachers to leave the profession?

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Comment OPINION and I’ll send you a link to this Comment OPINION and I’ll send you a link to this second grade writing unit!

Scripted step-by-step lesson plans, worksheets, an assessment rubric, and task cards are not in this video but also included! 🎉

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I don’t believe you should rush product creation I don’t believe you should rush product creation! But there are occasions where you might want to make the process a bit quicker, especially if you are time poor. 

I think that product lines are a really great place to start.

Product lines are wonderful because you can create a template and then use it a bunch of times and just switch some of the content out. 

⏰ This really saves time because you aren’t starting from scratch with every single resource. 

This serves you in other ways as well! Product lines can be really handy because they encourage repeat buyers and also lead to a bundle, which equals more sales. 💰

Product lines aside, templates are really great in general. I highly suggest using them for things like the first cover page within your resource and the terms of use page. 

My final tip is to become efficient at using your chosen product creation program. For example, I use PowerPoint.

⌨️ Make sure that you understand the keyboard shortcuts that will make things quicker. I love using them for things like duplicating. 

Like this post if you found it helpful! 💗

Tell me below, do you wish that you could make product creation faster? Is this something you struggle with?

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In my early years of being a TPT seller, I made a In my early years of being a TPT seller, I made a lot of small resources. Low page count, low price, low value. 

They were quick and easy for me to make, it felt like a quick win. Truthfully though, because they were so quick to make and small in size, I couldn’t charge very much for them. 

Before I knew it, I ended up with a store full of quite small products. 

Honestly, it’s hard to make money with low price resources. If everything you have is two dollars, it’s a real struggle. The real money comes from things like bundles and more expensive items. 

This is just something I wish I had known in my early days, so I hope sharing helps someone! 

Did you need this reminder to make bigger products? Let me know in the comments, it’s always helpful for me to know if you are enjoying my posts!

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If you haven’t checked out my free training yet, If you haven’t checked out my free training yet, comment below the word FREE! I’ll send you a link to check it out 🙂

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It took me freaking ages to make this! There’s j It took me freaking ages to make this! There’s just something so overwhelmingly exhausting about social media. it requires so much effort and just gives so little in return.

Conversely, I have made about $500 this month from doing literally nothing. Yep, passively earning money from a handful of pins and blog posts that I made years ago. This is why I always go on about Pinterest and blogging. It’s less effort! 

Anyways, if you have been meaning to try Pinterest, be sure to join my course before it closes in the coming days. It’s 30% off right now! 

Comment pinterest, if you’d like a link! There’s also a link in my bio.

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Pinterest isn’t dead. It’s still my biggest tr Pinterest isn’t dead. It’s still my biggest traffic driver! My Pinterest account has actually grown a lot in the last year. 

But here’s the thing, Pinterest isn’t like what it was in 2018. The game is different, so you have to keep up with best practices as of 2023 if you still want to see growth.

If you want to learn all about Pinterest, comment below with a 📌 and I’ll send you a link to my course which is open and 30% off for a limited time!

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You want to make products that are going to sell r You want to make products that are going to sell right? 

Don’t copy other sellers or make products just because it might be fun to make or quick/easy to make ❌

Instead, focus on what your audience NEEDS! What would make their lives easier? 

Ask your ideal buyers if you can. Find a way to learn what they need 🤓

Also, consider your data, as what sells well for you now is a pretty good indicator of what is going to sell for you in your future products. 📊

One of my biggest money makers at the moment isn’t something everyone else is doing it and it isn’t something that is quick, fun, or easy to make. 

I’ve got a lot of products like that in my store. Ones that everyone else has done 1 million times. Ones that I could create in a few hours. Those just don’t sell as well and that’s a fact! 

So, in summary -
✅ Make sure that you are making things your audience actually needs! 
✅ Look at your data to determine what sells well for you, so that you can keep making more things like that. 
✅ Finally, be sure to make those hard products that no-one else is making. Trust me!

Please like or comment on this post if you found it helpful 💗

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Screenshot this one or save it for later! Then, Screenshot this one or save it for later! 

Then, tell me your thoughts below. Do you agree with my new way? Do you still do the old way? 🙂

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Comment FREE and I’ll send you a link to the vid Comment FREE and I’ll send you a link to the video training! 

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Tell me in the comments, do you struggle with SEO? Tell me in the comments, do you struggle with SEO? For me, it’s finding the time/energy to do all the research and trial and error!

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