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How Product Covers Can Help Sell Your Resources On TPT

Hey teacher-authors,

Let’s talk product covers for a minute. I want to tell you why they are important and how they can help sell your TPT resources. I also want to give you some tips on how to make them as appealing as possible for buyers. Finally, I’ll show you where you can find explicit tutorials on how to make a successful product cover for TPT.

TPT Product Covers

The Marketing Misconception

In the world of Teachers Pay Teachers, what do you think of when you hear the word ‘marketing’?
I bet you think of Facebook, Instagram, or Pinterest.

A common mistake I see TPT sellers make is focusing on the wrong things when it comes to marketing. They spend hours trying to take perfect pictures for the ‘gram. Or they think they need thousands of followers on Facebook.

But here’s the secret. Marketing starts right on your TPT listing. It doesn’t matter how many Facebook or Instagram followers you have if you haven’t got your TPT listing sorted. 

Yes, some traffic comes from social media. But a majority of teachers are looking for products right on TPT. If your covers are unappealing, buyers will keep scrolling. They won’t even look at your listing.

TPT Product Covers

It’s all about the click

Imagine a buyer is searching for Math worksheets on TPT. She begins to scroll through the first few pages. Is she reading every single title? Probably not. Her eyes are looking at the product covers. She’s reading the titles that are written on the covers. She’s stopping when she sees interesting clip art or products in action. Her eyes get drawn to the popping colors. She stops scrolling when she sees a word that’s relevant. She clicks on the products that interest her.

Your product is in there somewhere. But if you’re like a lot of TPT sellers, you’ve made mistakes on your product covers. So, the buyer has just scrolled past your listing.

Here’s the thing…first impressions matter. She’s not coming back. You’ve lost that click. You’ve lost that sale.

Your product could be awesome, but she’ll never get the chance to see that. She’s moved on.

TPT Product Covers

How to make successful TPT product covers

So how do you make a successful product cover? Here are some tips.

Words

Display the product title on the cover. Keep it brief, make sure it describes the product, and ensure that it has the keywords that the buyer is looking for. For example, ‘Addition Boom Cards’.

Make the title big, bold, clear, and easy to read. Make sure the font is legible and the colors are easy to see.

Do NOT fill up your cover with other unnecessary tiny writing. Buyers can’t see it and nor do they want to read it. They don’t need to know that your product is common core aligned, comes in a digital version, has 20 pages, or is fun! They can find that info elsewhere on your listing.

Pictures

Display the product in an appealing way. You can use screenshots, but they must be big and easy to see. Overlapping and angled is great. There’s nothing worse that lots of tiny screenshots lined up.

Better yet, show the product in-action with product photography. You can use clip art on your covers, but make sure it’s crisp and good quality.

The other thing to remember is that covers on TPT need to be square shaped. I make mine in PowerPoint. Any size is fine as long as the edges are all the same.

I see a lot of people putting their store logo on their covers. I’m not sure it’s necessary. Your listing tells the buyer whose product it is. So, unless you’re a big successful seller, I doubt your logo is going to work any magic and bring about recognition. Whenever I see logos on covers, my first thought is, ‘that’s going to be a nightmare to re-do all your covers if you re-brand and design a new logo someday!’

You can make your TPT product covers distinctive to your brand though. Use similar fonts, colors, clip art, and layout to create a cohesive and recognizable look.

If you want explicit tutorials for how to make TPT covers and thumbnails, check out my course The Terrific Teacherpreneur here.

I hope this post helped!

terrific teaching tactics

P.S – I hope you’ve found some useful tips in this post! Follow me on Instagram for more free advice!

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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If you’re looking for a cute writing craft, thes If you’re looking for a cute writing craft, these snow globe narrative writing prompts are perfect for bulletin boards and writing centers! ❄️ 

Comment below or message me if you’d like the link! I’ll also add a link to my bio and stories 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #bulletinboardideas #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #bulletinboards #literacylearning #elateacher #elateachers #iteachela #iteachelementary #bulletinboard #winterbulletinboard
Bump is coming along 😬 I know this isn’t te Bump is coming along 😬 

I know this isn’t teaching or tpt related in anyway, but so many of you have been through this.

Any tips for 3rd trimester? Things to pack in hospital bag? Must buy things for baby? I’ve heard I should do batch cooking. 

Should I just try to enjoy my sleep while I can? 😂

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram  #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #elementaryeducation #educatorsofinsta  #iteach2nd #edugram #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teacherblogger #teacherbloggers
Just an FYI! Revising involves making major change Just an FYI! Revising involves making major changes to the content and editing is more sentence level changes.

For example, you might ask your students to edit their writing by checking for spelling and punctuation errors.

But for revision, they might add or remove ideas to their writing.

I hope you enjoy these writing tips! Double tap if you do 💗

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters  #literacycenter  #literacylearning #elateacher #elateachers #iteachela #iteachelementary #teachertips #teachertip #1stgradeteachers #2ndgradeteachers
You can grab these for free at the link in my bio! You can grab these for free at the link in my bio! Or you can comment below or message me if you like the link 🙂

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary #tptfreebie
I’ve been so quiet on this account lately! So ju I’ve been so quiet on this account lately! So just popping in to say hi 👋🏻 

Had my baby shower yesterday and it was great fun 👶🏻🎉

I’m having a girl in Feb and apparently unicorns is the theme for everything so I hope she likes it 😂

I’m 30 weeks this week and need to pack my hospital bag soon. Definitely give me any tips for things I’ll need! 

 #teacherssupportingteachers #teachersoninstagram #iteachkindergarten #iteach1st #educatorsofinstagram #elementaryteacher #educatorsofinsta  #igteacher #teacherlifestyle  #iteach2nd #igteachers #educatorsofig #teachersconnect #iteachelementaryschool #teachertalk #teachersofthegram #instateachers #instagramteacher #teachersofaustralia #teachersoninsta #teachersrock #teacherinstagram #teachergoals  #teacherinspo #teacherthoughts #teacherthings #teachersengaging #teachershare #teachersofigau #teachersonig
If so, it’s important to start doing some lesson If so, it’s important to start doing some lessons where you explicitly teach sentence structure! 

I remember teaching writing in my first year. I was teaching 3rd grade and it just never occurred to me that I need to explicitly teach students how to write a proper sentence.

But after seeing their first writing piece, I was shocked!

Do your students struggle with this too?

 #Writingcurriculum #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting #kindergartenwriting #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycentres #literacycenter #literacycentre #literacylearning #elateacher #elateachers #iteachela #iteachelementary
Cute craft idea for December! (If you’re allowed Cute craft idea for December! (If you’re allowed to do Christmas themed activities in your school).

Just grab white, red, and skin colored paper that you have in beige/brown etc. and let the students create their own Santa!

With younger students, you could cut some strips of white paper out or red triangles to help them. 

For older students, they could do it on their own! 

All the cutting and gluing is great for fine motor and I think this would make a pretty cute bulletin board! 

You could also make this craft more educational by having students write math facts or words on the beard strips!

Save this post so you don’t forget to try it 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Are you looking for a cute bulletin board or door Are you looking for a cute bulletin board or door decor idea for December? This letter to Santa writing craft is super cute and  fun for students to complete! 

The best news? It’s 25% off at the moment! 

There’s a link in my bio 🙂

#christmascrafts #christmascraft #christmascraftsforkids #lettertosanta #santaletters #xmascrafts #xmascraft #writingprompts #writingteachers #writingteacher #writingworkshop #writingworkshops #writersworkshop #writinglessons #writinglesson #writingcenter #writingcenters #writingforkids #writingactivity #writingactivities #iteachwriting  #firstgradewriting #secondgradewriting #thirdgradewriting #literacycenters #literacycenter  #literacylearning #elateacher #elateachers #iteachela
Freebie Alert! I’m offering these cute sentenc Freebie Alert! 

I’m offering these cute sentence building worksheets for free, so grab them at the link in my bio 🙂

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Just a reminder not to take on too many things! Just a reminder not to take on too many things! 

It’s tempting to do ‘all the things’ when it comes to TPT and marketing and it leads to burnout fast 🔥 

If you’re feeling overwhelmed, step back from a few things.

Let me know in the comments if you’re feeling this way at the moment and what you plan on stepping back from!

 #Teachingtips #teachingtip #teachingadvice #teacheradvice #adviceforteachers #teachertips #teachertip  #tipsforteachers  #teacherhack #teacherhacks #teachinghacks #teachinghack #newteacher #newteachertips #teachertricks #teachertrick #newteachers #teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Hot pink is my brand! Right? I bet you recognize m Hot pink is my brand! Right? I bet you recognize my posts as mine straight away when you see them on here.

Anyways, when it comes to making your brand stand out… 
Consistency is key!

It’s important to use the same fonts, colors, style of photos/mock-ups, layouts, or clip art.

That way, when your new resource is released to followers or you post something on social media, people instantly know it’s you!

It’s also important to ensure that your branding is eye catching, cohesive (and make sure your colors complement each other)!

This week on the podcast, Caileigh from @thedenniscrew joins me again and we chat about branding. Be sure to check it out 🙌🏻

Tell me below, what are your brand colors?

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram
Make 👏🏻 A 👏🏻 Great 👏🏻 Cover 👏 Make 👏🏻 A 👏🏻 Great 👏🏻 Cover 👏🏻

Your cover on TpT is so important when it comes to getting views and therefore securing sales.

I’m pretty passionate about the importance of a good cover and that’s why I’ve been sharing tips about them in my weekly emails and it was discussed a lot last week on the podcast with @thedenniscrew (thanks for joining me caileigh)!

👏🏻 Remember to have a big, bold, easy to read title.

👏🏻 Show the product through photography, mock-ups or screenshots.

Tell me in the comments, do you enjoy making covers or is it something you dread? 

P.S. You can sign up for my weekly emails through the link in my bio! You can grab my free Pinterest cheat sheet, prioritizing tasks doc, or email definitions guide. 

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teacherbsn #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe
Sometimes we chase new followers instead of nurtur Sometimes we chase new followers instead of nurturing the ones we already have. 

Sometimes we fixate on how many likes, comments, saves, and shares we have, instead of appreciating that a human somewhere took the time to do them.

Sometimes we make a half hearted attempt at sharing in stories or answering messages, because we’re obsessing over hashtags or impressions.

Sometimes we get so caught up in inauthentic engagement that we barely appreciate or notice when someone genuinely engages.

This is just a reminder that this is a social platform! It’s an amazing place for you to connect with other teachers, make friends, and build relationships! If you can sell some of your products along the way, that’s an awesome bonus. 

But don’t forget to relax and enjoy the amazing connections you can make on this platform.

Instagram is like a party! Sit back and chat with some new friends instead of throwing your business cards at people 🙌🏻

Relationships over reach. 🙌🏻 
Not only is this more fun, it will probably actually help you grow more. 

Connecting with your existing followers in a genuine way will help you grow more than chasing the next fake follower.

I heard the other day that not being authentic is one of the leading reasons people unfollow others.

So let’s work on this 💗

I know I need to hear this sometimes. Do you? 

#Teachingtips #teachingtip #teachingadvice  #tipsforteachers  #teacherhack  #teacherhacks #teachertip #teachertips #teachinghack #teachinghacks #teacherquote #teacherquotes #teachingquote #teachingquotes #teachertruth #teachertalk #teacheradvice  #teacherssupportteachers #teacherssupportingteachers  #teachersengaging  #igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig
One month of sleep deprivation, endless diaper cha One month of sleep deprivation, endless diaper changes, and trying to figure out breastfeeding. 😴🤯😭

But also one month of newborn snuggles and falling in love with little Lily. 💗

Thanks for your patience when it comes to my diminished presence on here and thanks to everyone who has messaged helpful parenting tips.

As each day goes by I feel less overwhelmed and more myself and I can slowly see myself getting back to TPT stuff eventually. But I am enjoying the break honestly.

Running a business can be so all consuming and it’s important to take a break sometimes. I’m also learning it’s important to prioritize family.

I love how TPT is passive and I can make money in my sleep (or at times when a normal person would be sleeping 😅) so I’m trying to soak up the precious time while Lily is small.

Sorry for the long caption! Just wanted to share my thoughts for today 🙂

(Psst! Took like a million photos before I got one that didn’t include crying or a bow that fell in her eyes 😂 I’m baffled at how these people get such glamorous baby pics here on the gram and act like it’s effortless 😂)

Also fun fact I look AWFUL these days and that’s why you won’t see my face much on stories 😂 who has time for hair brushing?
I love using storytelling to start my emails. I th I love using storytelling to start my emails. I think it’s a great way to connect with my audience and let them get to know me 🙌🏻

Did you catch this week’s podcast episode? I chat to Melissa @notanotherva about email marketing and we discuss welcome sequences, email content, and making your list profitable.

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers #iteachpe #middleschoolteachers #iteachhighschool #primaryschoolteachers #iteachprep #prekteachers #schoolslp #schoolcounselorsofinstagram #iteachk12 #iteach345 #iteach789 #teacherfollow
Just a reminder that TPT has emphasized the import Just a reminder that TPT has emphasized the importance of PDF previews so many times!

Two thirds of buyers won’t purchase a product if there’s no preview. That’s a lot of missed sales if 2/3 people who visit your listings leave because you don’t have a preview. 😱

It’s so hard to get products seen. Whether that’s because of ranking, an oversaturated market, or how tricky marketing is. When you finally get a buyer on your listing, you want them to buy! 

So a great question to ask yourself is - do all of your resources have previews? If not, make this a long term project at the top of your to-do list this quarter or this year.

Tell me in the comments, do you need to get to work and make some previews? 😅

 #Teachingtips #teachingtip #teachingadvice #teacheradvice #adviceforteachers #teachertips #teachertip  #tipsforteachers  #teacherhack #teacherhacks #teachinghacks #teachinghack #newteacher #newteachertips #teachertricks #teachertrick #newteachers  #teachertruth #teachertalk #teacheradvice #teacherssupportteachers #teacherssupportingteachers #teachersshare #teachersupport #teachersengaging #teachersknow #teacherproblems  #igteachers #igteacher #instateacher #instateachers
The scary truth is this…it’s probably the only The scary truth is this…it’s probably the only secure thing in your business that you own! 

With the exception of having a blog/website, so much of our marketing is done on rented land (for example, social media).

We don’t own these platforms and so they come with a bit of risk. Your account could be deleted, an algorithm could change etc

With the tpt algorithm debacle, my email list has become an even more precious asset in my business. 

This week’s podcast episode is all about this topic so be sure to check it out!

Let me know in the comments if you have any questions about email marketing 🙂

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors  #igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram
My sales drastically increased when I stopped maki My sales drastically increased when I stopped making small $1 resources and started making bigger and more valuable resources.

I truly think that some resources sell better than others because they are really what a teacher needs or they provide a lot of value!

Did you catch last week’s podcast episode where I discussed this? Let me know in the comments what you thought 💗

 #teacherspayteachersresources #teacherauthors #teachersidegig #teachersidehustle  #teacherentrepreneur #lifeafterteaching #teacherpreneurs #tptauthors #teacherpreneurlife  #tpttips #teacherauthor  #teacherspayteachersstore #tptnewbie #teacherboss #teachertiptpt #teacherpreneurship  #teacherseller #teacherhustle #teacherbusiness #teachercreator #tptsellers #tptauthor #teacherpreneurcommunity  #tptteachers #tptseller #tptteacher #tptstore #teachersoftpt #teacherpreneur #teacherpreneurtribe

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