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How Keywords Can Improve Your TPT Sales

Hi,

I wanted to dedicate a whole post to keywords because they can have a massive impact on your sales.

Keywords could be the difference between your product showing up on the first page of TPT search or the last. They could be the difference between your pin going viral on Pinterest or being a flop.

So, let’s learn about the importance of keywords and how you can use them to improve your sales on Teachers Pay Teachers.

What is a keyword?

Keywords are words or phrases that describe your content. A keyword is a significant word that a buyer will use when researching to find products.

Here’s a fun fact for you. There are different types of keywords.

Some keywords are obvious, like ‘Math’. These types of keywords are broad and there are 1.1 million results on TPT for ‘Math’. But it’s these obvious keywords that are the hardest to rank for. As there are millions of Math products and pins, there will be lots of competition.

For that reason, it’s also beneficial to use what’s called ‘long tail’ or ‘targeted’ keywords. These key terms are often something specific. They are searched for less often, but are sometimes more beneficial. ‘3D Shapes’ has 13,000 results on TPT. A lot less that 1.1 million for ‘Math’. An even more targeted keyword would be ‘Trapezium’ which has 416 results.

So which type of keywords should you use?

All of them. It’s good to have a mixture of popular and specific terms. Ultimately, any word that truly describes your product is valuable. Especially if it’s a word that a buyer is likely to search for.

Why are keywords important? 

Keywords are important because they are the linchpin between what people are searching for and the product you are providing to fill that need. 

If you have keyword rich titles and descriptions for your TPT products and Pinterest pins, you are making them more likely to be found. It’s like you’re waving a big sign that reads, ‘Come here! I have exactly what you’re looking for!’

Keywords are as much about the buyer as they are about your product. This is because you might describe what you offer in a slightly different way than some people ask for it. The best thing is to think of every word that describes your product and think about every word that a buyer would type into that search bar.

What would you type into the search bar if you were looking for addition activities in April? Each teacher might type something slightly different. Some will type ‘Addition activities’, whereas others will type ‘Easter addition worksheets for kindergarten’.

The keywords I would be throwing out there are, ‘Math, Addition, Worksheet, Activities, April, Easter, Kindergarten, Adding’. Those words would all feature in my title and/or description.

The takeaway is this: keywords are important. Take the time and be intentional in what you choose.

Good luck!

terrific teaching tactics

P.S – I hope you’ve found some useful tips in this post! Sign up to my email community HERE or follow me on Instagram for MORE free advice. If you want all the answers in one place, check out my TPT Seller Course!

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Hi, my name is Alex! I love creating fun, colorful, and engaging resources for the early years. I’ve taught 3rd and 1st grade and I’m passionate about creating interactive activities that engage all learners Read More…

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Comment SPACE and I’ll send you a link to these Comment SPACE and I’ll send you a link to these sentence writing worksheets! 👽🪐

#sentencewriting #sentencestructure #grammarlesson #grammartips #teachinggrammar #grammarlessons #firstgradewriting #firstgradeclassroom #firstgradeactivities #firstgradeliteracy  #firstgradeteachers #1stgradeteachers  #kindergarten2 #kindergartenwriting #kindergartenlife #kindergartener #kindergartenrocks #kindergartenfun #kindergartenhomeschool #kindergartenready #kindergartenactivity #kindergartenideas #kindergartencenters #kindergartenclass #teachingkindergarten #teachingkinder #kindergartenlearning #kindergarteners #kindergarteninspiration #kindergartentips
Do NOT just dive into your first writing unit! ❌ Do NOT just dive into your first writing unit! ❌

Even with second and third grade, you need to review foundational skills first! 

You’ll be surprised how many students aren’t using capital letters or punctuation. Their sentences won’t make any sense! They may still be struggling with handwriting or phonics 😬

Jumping straight into your writing unit will be a disaster for everyone! You’ll be frustrated with what your students produce and your students will hate writing lessons 🥲

Instead, put off your writing genres for a sec. Spend a few weeks focusing on teaching sentence writing ✍🏻

If you teach second grade, I do have a sentence writing unit I think will really help! 

Comment SENTENCE below and I’ll send you a link 🙂

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If you’re a 2nd grade teacher, this is for you! If you’re a 2nd grade teacher, this is for you! 

My new personal narratives writing unit is here! 🎉 

If you like the look of this cute craft, comment UNIT below and I’ll send you a link so you can check out the unit 💗

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Whatever you do, don’t just jump into your narra Whatever you do, don’t just jump into your narrative unit or whatever genre you’re supposed to teach first.

Start with drawing and labeling for a while. Focus on teaching phonics and then take the time to explicitly teach sentence writing.

This will take a few months and that’s okay!

It is not developmentally appropriate to tell your kindergarteners to write a narrative straight away. ❌

Take it slow and teaching writing will be far more bearable! 🙌🏻

#Iteachk #iteachkinder #iteachkindergarten #iteachkinders #iteachkindy #iteachk12 #kindergarten #kindergarten2 #kindergartenteacher #kindergartenactivities #kindergartenclassroom #kindergartenwriting #kindergartenteachers #kindergartenlife #kindergartener #kindergartenrocks #kindergartenfun #kindergartenhomeschool #kindergartenready #kindergartenactivity #kindergartenideas #kindergartencenters #kindergartenclass #teachingkindergarten #teachingkinder #kindergartenlearning #kindergarteners #kindergarteninspiration #kindergartentips #kindergartenathome
Comment DOLLAR and I’ll send you these cute acti Comment DOLLAR and I’ll send you these cute activities for only $1!

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Comment FALL and I’ll send you a link to these a Comment FALL and I’ll send you a link to these adorable crafts which are perfect for September, October, and November bulletin boards! 🍁 

They are no prep and also good for writing centers! 

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Guess what? TPT is having a sale right now! Commen Guess what? TPT is having a sale right now! Comment SENTENCE and I’ll send you a link to my sentence writing unit which is 25% off for a limited time ✏️ 

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Comment DOLLAR and I’ll send you these lined wri Comment DOLLAR and I’ll send you these lined writing templates that are only $1! 

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Comment FALL and I’ll send you a link these cute Comment FALL and I’ll send you a link these cute writing crafts 🍁🍎

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You can sell it if it isn’t posted! Tell me in You can sell it if it isn’t posted!

Tell me in the comments, how many products do you have on your computer right now that you’re procrastinating from posting? 😂

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Have you ever thought about becoming a virtual ass Have you ever thought about becoming a virtual assistant?

You can do this alongside your TPT store (to supplement your income) or instead of running a store (if it lights you up)! 🎊

My friend Chloe Tascoff is like the VA version of me 😂 she loves helping teachers become VAs! She's been on my podcast twice (if you want to see what she has to say).

Anyways, I'm SO excited to see that she's lauching a program to help teachers become VAs. 🙌

If you're a seller, you know how hard it can be to find good help sometimes! Chloe is gonna make sure she creates QUALITY VAs in the TPT space and I'm all for it.

FYI - She's a massively successful VA herself (6 figures a year), so she knows her stuff.

Anyways, be sure to check out Virtual Assistant School For Educators (VASE) that's open for the next two weeks! It's a beta launch (so at its most affordable).

I really think Chloe knows what she's talking about so I'm gonna share my affiliate link in my stories. I very rarely do affiliate stuff but honestly I wanna support Chloe AND as a seller I want quality VAs in our space!

Comment below with any questions and @teachervamentor Chloe Tascoff and I can answer them :)

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
A sense of paralyzing dread hits me when I see the A sense of paralyzing dread hits me when I see the email! 😂

Let me know in the comments how it makes you feel 😂

#Teacherjokes #teacherjoke #teacherfunny #teacherfunnies #teachingjokes #teacherhumor #teacherhumour #teachinghumor #teachermemes #teachermeme #teachingmemes #teachingmeme #teacherquotes #teacherquote #teachingquotes #teachingquote  #teacherlaughs #teachertribe #teachertalk
Little Lily May is precious but oh so time consumi Little Lily May is precious but oh so time consuming 👶🏼😂

With such limited time to juggle everything, I have made the tough decision to take a hiatus from the podcast for a while 💔

This also means I’ll be a bit quieter when it comes to emails and Instagram posts.

Listen in to the farewell episode if you want to hear more about my decision.

The good news is that I’m still going to be around on Instagram stories and in my Facebook group. 

I hope you understand! 

Let me know in the comments if you can relate. If you are busy these days, have there been things that you’ve had to press pause on?

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Are you too nervous to record reels, TikToks, FB l Are you too nervous to record reels, TikToks, FB lives, or course videos?

Instagram stories are a great way to get confident on camera on a much smaller scale! 📸 

Listen in to this week’s episode of The Terrific Teacherpreneur podcast to hear all of my tips! 

Tell me in the comments with an emoji, how confident are you on camera? 
Are we talking 👍🏻🙌🏻🎉 or 😬😭🥺?

 #Igteachers #igteacher #instateacher #instateachers #instagramteachers #instagramteacher #teachersofig #teachersofinsta #teachersofthegram #teacherig #teacherinsta #teacherinstagram #educatorsofig #educatorsofinsta #educatorsofinstagram
I earned $2.70 my first month on TPT! 😂🤦🏼 I earned $2.70 my first month on TPT! 😂🤦🏼‍♀️

I shared these kind of fun facts during last week’s podcast episode! 

As I was recording, I contemplated whether I should do an episode for years three and four and five and six etc someday, what do you think?!

#Teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
Has this ever happened to you? 😂 #Teacherjokes Has this ever happened to you? 😂

#Teacherjokes #teacherjoke #teacherfunny #teacherfunnies #teachingjokes #teacherhumor #teacherhumour #teachinghumor #teachermemes #teachermeme #teachingmemes #teachingmeme #teacherquotes #teacherquote #teachingquotes #teachingquote  #teacherlaughs #teachertribe #teachertalk #teacherhustle #teachersidehustle #teacherbusiness #teacherpreneurs #teacherpreneurship #teacherpreneurtribe #tptsellers #teacherauthors #tptauthor #tptauthors
I’m SO embarrassed to admit this but… I used I’m SO embarrassed to admit this but…

I used to be anti flatpack. As in I ‘didn’t think you should pay to flatten and secure resources when you can do it for free’ (ten million times slower 😂).

I remember arguing with someone in a Facebook group about it 🤦🏼‍♀️😬

I had some real mindset issues back then around investing in my business. I wasn’t buying good quality clip art and I didn’t understand why people took courses or got coaching.

I didn’t treat TPT like a business and my sales reflected that 😭 thank goodness I came out the other side!

When I think of hugely successful TPT sellers, they always have a business mindset. 

Anyways, we are constantly growing and evolving as business owners.

I’m willing to admit that I was wrong and I don’t mind laughing about it either! 😂

Is there anything that you realize you were wrong about when you first started? 

#Iteachscience #spedteachers #iteachart #musicteachers #iteachela #mathteachers #iteachreading #socialstudiesteacher #iteachlanguagearts #eslteachers #iteachpe #middleschoolteachers #iteachhighschool #primaryschoolteachers #iteachprep #prekteachers #schoolslp #schoolcounselorsofinstagram #iteachk12 #iteach345 #iteach789 #teacherfollow
How often to pin always seems to change but SEO ha How often to pin always seems to change but SEO has always been important! 

My advice is to focus on the fundamentals of Pinterest. 
Focus on the things that are important and will always be relevant! Stop worrying about strategy and focus on great content and SEO 🙌🏻

 #Eslteacher #eslteachers #eslteaching #eslteachersofinstagram #ellteacher #spedteacherlife #spedteachersofinstagram #frenchteacher #frenchteachers #frenchteachersoninstagram #spanishteacher #spanishteachers #spanishteachersofinstagram #canadianteacher #canadianteachers #frenchimmersionteacher #secondaryteacher #secondaryteachers #secondaryteaching #schoolprincipal #schooladministrator #iteachesl #iteachphonics #iteachreading #iteachfrench #languagesteacher #iteachspanish #iteachspecialed #specialeducationteacher #specialedteacher

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