It’s important to create quality products for Teachers Pay Teachers. However, if you don’t know how to effectively list your product, you could miss out on sales.
There are a few different features that I want to talk about today. Some tips are crucial to success. There are certain things that can get you punished by the TPT search algorithm. Nobody wants to be pushed down by a simple error. So let’s get started on making the perfect listing!
Titles are very important for the TPT search algorithm. We want to do everything we can to ensure that our products are found. Avoid excessive use of punctuation at all costs. Most imortantly, keep your titles succinct. Make sure they are keyword rich and describe what your product actually is. We don’t need fluffy cutesy titles.
‘Fractions Worksheets’ is better than ‘Slice Up! Pizza & pie fractions fun!!’
Descriptions, like titles, are crucial to being favored by the TPT search algorithm. The first three lines of the description need to be keyword rich and describe what the product is and what it can be used to teach.
‘Are you teaching fractions with your third grade students? These fraction worksheets are perfect for your Math centers and lessons. Students will love cutting the pizzas into halves, thirds, and quarters’.
After that, use the description as a place to ‘sell’ your product. Why is your product so special? Make it sound irresistible. Buyers also want to know exactly what is included in the product. Bullet points are great for this. Make sure the buyer knows exactly what lessons the product can be used for and what materials will be needed. People don’t like too much writing though. Break it up into paragraphs or use bullet points so you don’t put people off.
Finally, use the end of the description for you! Ask for followers, reviews, and social media connections. You can even upsell other products.
Boxes, Boxes, Boxes.
There are a lot of things to select on your listing. But what is the most important tip? Be honest. There’s nothing worse upsetting a buyer. This happens when you promise things that aren’t true. So, pick the truly relevant subject areas, standards and resource types. Also be truthful about page numbers, teaching duration, and answer keys. Most importantly, select no more than 4 grade levels. If you overtag, TPT docks you in search!
There’s so much to say about creating great covers, I could write a whole post! Here’s the key points. Have a big, bold, and easy to read title. Keep it brief with legible fonts. Furthermore, don’t include other unnecessary small writing. Trust me, buyers can’t see it. Next, show your product nice and big. Nobody wants to see 20 tiny screenshots. Pick one or two big ones and strategically place them. Better yet, use in-action product photos on your covers!
Make sure you use all three thumbnails and use them wisely. It’s a similar situation to covers, so don’t overcrowd. Show just a few screenshots up close and better yet, use product photography! TPT makes thumbnails slightly blurry on purpose, so don’t worry about theft. You don’t need a watermark. Just show the best bits of your product. What would you want to see if you were a buyer?
Buyers often don’t purchase without seeing a preview, so make sure every product has them. Don’t show the whole product, just show a few of the best bits! You can show a worksheet up close. Or, you can overlap lots of screenshots to show how many worksheets are included. Always include a watermark which says ‘preview’. Also flatten and secure your work! I make my previews on PowerPoint, save as jpegs, and then reinsert my jpegs into my PowerPoint. Next, I save it as a PDF.
need more help?
Bye for now!
P.S, If you want all the answers in one place, check out my TPT Seller Course!